Talquin Electric Cooperative

Overview

Energizing Member Support

Talquin Electric Cooperative’s mission is centered on safety, reliability, and efficiency—values that extend beyond their operations and into every member interaction, including their online presence. With a growing number of visitors turning to their website for answers, Talquin saw an opportunity to improve how those interactions were delivered.

To meet that challenge, they partnered with Powerful to create a modern, easy-to-navigate site that reflects their commitment to continuous improvement. Their goals were clear: provide intuitive navigation, feature timely content, and increase the use of online tools to reduce phone calls and emails—all while keeping the member experience front and center.

Turning High-Traffic Pages Into High-Impact Tools

Talquin set out to reduce the number of phone calls and emails their Member Services team received by encouraging more self-service through the website. To achieve that, Powerful focused on enhancing some of the most frequently visited pages with visualized designs that help visitors find what they need at a glance.

One of the most impactful examples is the Outage Center. When the power goes out, visitors don’t want to scroll through long paragraphs—they want clear, actionable options. The Outage Center was redesigned with that urgency in mind. Step-by-step icons, bold headings, and color-blocked sections guide visitors through how to report an outage online, through the app, by text, or by phone. The visualized page removes the guesswork and allows someone to quickly understand their options, reducing the need to contact Member Services directly during what’s often a stressful time.

Talquin also saw benefits from visualizing other frequently visited pages, including Ways to Pay and Hurricane Preparedness. These are common areas where questions arise, especially during storm season or billing cycles. Instead of lengthy descriptions, these pages now feature bite-sized content blocks with visuals and direct action buttons—making it easier for visitors to quickly find the method that fits their needs. Strategically visualizing these pages has made the website feel more intuitive, helping Talquin meet their goal of cutting down on support calls and emails.

Keeping Content Current with The Current

While visualized pages helped streamline high-traffic topics, Talquin also wanted to ensure the rest of their website stayed just as active and engaging. That meant regularly updating the site with timely, relevant content that reflects what’s happening across the cooperative. Regular communication plays a big role in keeping members informed– and their bi-monthly newsletter, The Current, is central to that effort.

To make the most of this resource, Talquin opted into Powerful’s Repurpose Print Content for Web service. Every other month, The Current is transformed from a static PDF into engaging web content using Powerful’s News Releases app. This tool gives visitors an intuitive way to explore articles directly on the site.

Rather than requiring visitors to download a file or zoom in to read small text, articles are now organized in a clean format with headlines, previews, and responsive layouts that work seamlessly across all devices. This approach aligns with Powerful’s STAR Standard, ensuring all content is searchable, translatable, accessible, and responsive. Members can find stories more easily, translate them into their preferred language, and read them on any screen—with or without assistive technology.

Bringing their newsletter content online is a simple but powerful way to deliver high member value through content that informs, engages, and builds trust.