Trusted Web Experts
Springfield Utility Board (SUB) is a customer-owned community resource. SUB strives to provide excellent customer service, keep rates low and affordable, and support the community it serves. Owned and operated by Springfield’s community members, SUB’s new website reflects their community-oriented services. The newly-designed website feels right at home with features intended to meet the needs of SUB’s customers.
Lighting the Way
SUB has a colorful history. Since it was founded over 50 years ago, SUB has shaped into a critical part of Springfield residents’ everyday lives. To illuminate the light that SUB shines upon its community, SUB’s new website captures their positive impact within their service territory.
Brand Identity & Values
Powerful’s team of trusted web experts redesigned SUB’s website to highlight SUB’s branding and mission. By creating a cohesive brand identity, communicating clear messaging, using strategic imagery and graphics, and prioritizing customer experience, the website thus aligns with SUB’s values.
ChallengesSUB's outdated website design did not provide a visually appealing and modern platform for its customers. As SUB continues to grow and evolve, their website needed to reflect the improvements in their business.
SolutionsA critical component of a successful website includes understanding your customers. A thorough understanding of SUB's customers allowed Powerful's team to tailor content and design to meet the needs of SUB's audience.
ResultsSUB's thoughtful website redesign provides a platform that is easy to navigate, with features and content that SUB's audience finds relevant and useful. As a result of the improved web experience, SUB increases engagement with customers.
Thank you so much for helping us create and launch our new website. We love it! It is already getting rave reviews from coworkers.
After assessing SUB’s goals and priorities, we found that the Laurelhurst blueprint was a great fit. This blueprint helped SUB to promote their various programs and services in an effective way. Powerful’s intentional design approach greatly improved SUB’s website visitors’ experiences.