Sam Houston Electric Cooperative

Overview

A New Chapter for Sam Houston Electric Cooperative

Since 1939, Sam Houston Electric Cooperative (SHECO) has been a trusted partner to East Texas communities, empowering its member-owners with reliable service and a focus on excellence. With its growing role as a leader in the industry, SHECO sought to refresh its website to reflect its forward-thinking approach while staying true to its heritage. Partnering with Powerful for a second time, SHECO aimed to create a modern, intuitive, and accessible website that connects with its primary audience—residents, businesses, cooperative members, and employees. This project was rooted in SHECO’s commitment to serving its members with a platform that showcases its values and simplifies online engagement.

Connecting Members Through a Modern Lens

Just like their star logo, which represents empowerment and excellence, SHECO’s new website shines as a testament to their forward-thinking vision and dedication to serving their members. The redesign reflects SHECO’s commitment to innovation while honoring their cooperative values, creating a modern platform that makes it easy for members to stay informed and connected. With bold, streamlined navigation and key services like “Pay Bill” and “Start/Stop Service” featured prominently, the website empowers members to access what they need quickly and efficiently.

Accessibility plays a key role in aligning with SHECO’s forward-thinking goals. Features such as mouse-free navigation, on-page zoom for vision impairments, and clearly labeled form fields make the site inclusive for all visitors. These tools ensure that every member, regardless of ability, can engage with the cooperative’s services and information seamlessly. This modern approach to accessibility further enhances SHECO’s reputation as a cooperative that puts its members first.

Like the guiding light of their star logo, SHECO’s website serves as a reliable and innovative resource for their members. By combining a sleek, forward-thinking design with meaningful accessibility, SHECO and Powerful have created a platform that strengthens their commitment to service and excellence.

Supporting Growth

As SHECO experiences significant growth and transitions within its team, the updated website also serves as a tool to support the cooperative’s evolving workforce. With many long-serving employees retiring and new roles opening up, Powerful’s Jobs web app helps SHECO seamlessly display and promote career opportunities. This feature allows SHECO to post detailed job descriptions and application information in a format that is easy for potential candidates to explore.

The Jobs web app also ties directly into the cooperative principle of “Education, Training, and Information.” By providing a clear and accessible platform for career opportunities, SHECO demonstrates its commitment to developing its workforce and empowering members to grow within the cooperative. The app makes it simple for local talent to engage with SHECO, creating a pipeline for education, training, and potential leadership roles within the organization.

This focus on workforce development supports SHECO’s internal growth and benefits the community by offering local opportunities and equipping employees with valuable skills. By integrating this functionality into their redesigned site, SHECO reinforces its role as a cooperative that values its members, empowers its workforce, and invests in the future of East Texas. The Jobs web app reflects SHECO’s dedication to progress, ensuring that their website remains a resource for both members and the community as they continue to grow.