Case Study
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GO-Live Date
December 17, 2021
Trusted Web Experts
Charlie Stanley
Web Solutions Architect
Kaytee Horton
Project Manager
Tabi Kashif
Content Integration
Lydia Burris
Footer Illustration
Martha Stopa
Design & Layout
Nathaniel Robertson
Web Hosting Setup
Matt Wiggin
Quality Assurance
Brian Aloisi
Resource Allocation
Leanna Thesken
Case Study
Goals
Overview
Meet RushShelby Energy
RushShelby Energy has a rich history rooted in community-driven efforts to bring electricity to rural areas. Seeking to enhance their online presence and better serve their members, RushShelby Energy partnered with Powerful to redesign their website with the goals of increasing engagement and the use of online tools.
Increasing Engagement Through Visual Elements
Task-Oriented Blueprint
Powerful introduced a task-oriented blueprint for RushShelby Energy’s homepage, featuring call-to-action buttons that align with members’ top tasks. Prominent buttons for starting or stopping service, accessing SmartHub, and checking outages are strategically placed. This proactive approach ensures that members can quickly find and complete their most frequent tasks, significantly enhancing their online experience.
Visualized Pages
Another key element in enhancing engagement was the creation of visualized pages. Pages like Payment Options were redesigned to break down information into easy-to-digest segments, using icons and bold headers to make the content more engaging. This visual approach helps visitors quickly find the information they need without feeling overwhelmed. As a result, visitors spend more time on these pages, interacting with the content and exploring other areas of the site. The engaging visual elements make the visitor experience more pleasant and efficient, ultimately boosting engagement.
SmartHub Integration
One of the main goals for RushShelby Energy was to increase the use of their online tools. Powerful achieved this by integrating a SmartHub login widget into the top hero section of the website. This prominent placement, featuring clear login form fields, makes it easy for members to access SmartHub directly from the homepage. The intuitive design of the login box encourages members to utilize SmartHub for managing their accounts, paying bills, and monitoring energy usage. This seamless integration supports the goal of driving more traffic to the online tools, making it convenient for members to engage with the services offered.
The impact of this intuitive design is significant. By placing the SmartHub login widget in a highly visible location, members are more likely to use the tool regularly. The ease of access reduces barriers to entry and creates a habit of utilizing online services.
Challenges
RushShelby Energy faced the challenge of creating a website that met the functional needs of their members while reflecting the unique character and culture of the communities they serve. Ensuring that the website felt local and engaging, while incorporating essential online tools and features, was a key objective. They needed a solution that seamlessly integrated their branding and visual elements to make the website both informative and visually appealing.Solutions
Powerful addressed these challenges by designing a custom footer illustration that ties into RushShelby Energy’s overall branding and color scheme. This footer features unique local landmarks and cultural elements, such as the Indiana Grand Racing and Casino, corn and soybean farming, power lines, the Rush County Courthouse, and local wildlife. These illustrations create a sense of place and community, making the website feel more connected to the everyday lives of the members. The custom footer serves as a visual anchor, reinforcing RushShelby Energy’s connection to the local area while supporting the overall branding strategy.Results
The custom footer illustration creates a strong local feel. The local landmarks and cultural elements help create a welcoming and engaging environment, encouraging members to spend more time exploring the site. This local touch, combined with the visitor-friendly design, supports RushShelby Energy’s goals of increased engagement and online tool utilization. The cohesive branding and visually appealing design contribute to a more enjoyable visitor experience, ultimately helping RushShelby Energy better serve their members and strengthen their community ties.Mobile gallery
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