Case Study

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Goals
Overview
Meet RTC Networks
As a cooperative dedicated to connecting rural communities with reliable broadband, RTC Networks continuously seeks ways to improve the online experience for its member-owners. To achieve this, RTC Networks partnered with Powerful to redesign its website with a focus on increasing the use of online tools, improving navigation, and ensuring that content remains up-to-date. The new design simplifies the visitor journey, allowing them to easily find the information they need, reducing the need for phone and email inquiries, and reinforcing RTC Networks’ commitment to exceptional service.
A Seamless & Intuitive Visitor Experience
For many visitors, the first stop on RTC Networks’ website is its internet package options. With this in mind, Powerful designed an intuitive homepage that immediately directs visitors to the information they seek. From the moment someone lands on the site, a prominent action button invites them to explore internet packages. This intentional placement anticipates visitor needs and removes any guesswork.
Once clicked, visitors are taken to a visualized page that breaks down RTC Networks’ residential internet plans in a way that is engaging and easy to digest. Rather than overwhelming visitors with dense paragraphs of technical details, the page uses a structured layout, iconography, step-by-step guides, and clear visual elements to help them navigate their options effortlessly. This approach ensures that even first-time visitors can quickly understand the benefits of each plan, making it easier for them to choose the right service. By transforming a traditionally text-heavy page into a visually engaging experience, RTC Networks makes it easy for visitors to absorb key details, compare options, and make informed decisions about their internet service.
This enhanced visitor experience ensures that first-time visitors, particularly those considering RTC Networks for their broadband needs, can quickly and confidently navigate the website. By making the Internet Services page more digestible and engaging, RTC Networks successfully meets its goal of improving accessibility while strengthening trust with potential member-owners.
Reducing Inquiries with Online Tools
Now that the visitor has found the right plan and reviewed all the details, they’re ready to take the next step: signing up for service. Rather than making them backtrack or search for the correct form, the website naturally leads them forward. With all the information they need at their fingertips, the visitor is now ready to complete their signup without ever needing to pick up the phone. RTC Networks’ online signup form is designed to make this step as smooth as possible. This form is designed to be straightforward, minimizing frustration and eliminating the need to contact RTC Networks for basic assistance.
By anticipating visitor needs at every step and offering the right information at the right time, RTC Networks significantly streamlines the member journey from exploration to commitment. The entire process, from discovering service options to submitting a request, happens in just a few clicks, reaffirming that RTC Networks’ member services are just as fast and reliable as their broadband connections.
Challenges
RTC Networks wanted their website to do more than just provide information. It needed to reflect their cooperative spirit and deep connection to the communities they serve. As a member-owned organization, RTC Networks is more than a broadband provider; it’s a part of the local culture. The challenge was ensuring that their digital presence carried that same sense of identity, history, and community pride. A website can be modern and functional, but without the right design elements, it can feel impersonal. RTC Networks needed a solution that would make their website feel as local and familiar as the communities they serve.Solutions
To bring this vision to life, Powerful designed a custom illustrated footer that acts as a tribute to RTC Networks' service area. More than just a decorative element, this custom illustration brings together familiar landmarks, industries, and traditions that define the region. From the rolling farmland and ranching communities to the oil rigs and walleye fishing hotspots, the footer tells a visual story of the people and places RTC Networks serves. Key landmarks like the New Town Bridge, Kenmare Danish Mill, and Makoti Threshing Show are woven into the design, along with nods to the region’s natural beauty, including the Badlands, buffalo, and wild horses of Theodore Roosevelt National Park. Even cultural touchpoints, such as the Crows Fly High Medicine Wheel, highlight the deep heritage of the area, reinforcing RTC Networks' commitment to all of its member-owners. Beyond its storytelling impact, the footer is carefully designed to complement the overall color palette of the website, ensuring a seamless, polished look.Results
This custom illustrated footer creates an instant sense of familiarity and pride, making RTC Networks’ website feel truly local. Instead of just another broadband provider, the website now visually represents the small towns, industries, and traditions that shape daily life in the region. For visitors, this authentic design detail helps build trust, showing that RTC Networks is not just a service provider but a dedicated part of the community. Whether someone is exploring internet plans or simply stopping by for information, the footer serves as a subtle yet powerful reminder of the cooperative’s deep roots and ongoing commitment to its member-owners.Mobile gallery
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Quotes
Team Comments
Working with RTC Networks on their website redesign was a true pleasure! With a member-first mindset they put their key demographics front and center with every decision. Their clear vision made the creative process seamless, bringing the project to life effortlessly.
RTC Networks was such a fun project! Shannon and Darr were absolutely fantastic to work with; their intentional approach meshed seamlessly with our process, ensuring their website was perfectly tailored for their site visitors. I love their illustrated footer and the incredible design that ties beautifully into their branding!
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