Case Study
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GO-Live Date
December 21, 2021
Trusted Web Experts
Charlie Stanley
Web Design Architect
Kaytee Horton
Project Manager
Martha Stopa
Design & Content Integration
Matt Wiggin
Quality Assurance
Mehran Aziz
Web Developer
Nathaniel Robertson
Website Launch
Brian Aloisi
Resource Allocation
Michael Confalone
Technical Support
Leanna Thesken
Website Case Study
Goals
Overview
Meet Panola-Harrison Electric Cooperative
Panola-Harrison Electric Cooperative (PHEC) is committed to providing reliable electric services to its members while staying ahead in technology. In an effort to enhance their online presence and improve member engagement, PHEC partnered with Powerful. The collaboration aimed to modernize their website, making it more visitor-friendly and reflective of their forward-thinking approach.
Enhancing Navigation with a Modern Touch
PHEC sought to present itself as a modern and forward-thinking cooperative, making it easy for members to navigate their website and access key services.
Powerful helped PHEC achieve this goal by implementing a task-oriented blueprint for the website. The homepage features call-to-action buttons prominently in the hero section, directing visitors to essential tasks such as applying for electric service, outage texting, and payment options. This intuitive approach ensures members can quickly find and access the services they need without hassle.
The impact of this intuitive design is significant. By prioritizing member needs and streamlining access to top tasks, PHEC’s website now serves as a powerful tool for member engagement.
Increasing Online Tool Utilization
Another crucial goal for PHEC was to increase the use of online tools among its members. Powerful addressed this by integrating an intuitive login widget directly within the homepage hero section. This feature allows members to log in and pay their bills seamlessly, thanks to form field login boxes that direct members to the Meridian login system in a separate tab. This streamlined process caters to the frequent task of bill payment, making it convenient and efficient for members.
Since many members visit PHEC’s site primarily to pay their bills, the direct login feature significantly enhances their experience. By simplifying this process, PHEC ensures that members can manage their accounts effortlessly, promoting higher engagement with online services and reinforcing the cooperative’s commitment to leveraging modern technology for improved service delivery.
Challenges
In line with their commitment to cooperative principles, Panola-Harrison Electric Cooperative (PHEC) faced the challenge of ensuring their online presence reflected the same warmth and accessibility as their in-person services. The goal was to create a seamless online experience that kept communication channels open and readily available for members. This involved integrating an intuitive "Contact Us" form that allows members to reach out with questions and concerns easily, ensuring that the cooperative's dedication to member service was maintained online.Solutions
Powerful addressed this challenge by designing an online contact form that mirrors PHEC's friendly and attentive customer service. The form is straightforward and visitor-friendly, allowing members to submit their inquiries with ease. The form is designed to be easily accessible across all devices, ensuring members can reach out whether they are at home or on the go. On the administrative side, PHEC staff can quickly access these submissions, ensuring prompt responses to member queries.Results
The impact of this solution is significant, as it allows PHEC to maintain a strong, positive relationship with its members, both online and offline. By keeping communication lines open and easily accessible, PHEC ensures that member concerns are addressed promptly, reflecting the cooperative's core values. The ability to quickly and efficiently respond to inquiries helps build trust among members.Mobile gallery
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