Case Study

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Overview
Meet Oregon People’s Utility District Association
The Oregon People’s Utility District Association (OPUDA) represents and advocates for the interests of People’s Utility Districts (PUDs) across the state. Founded in 1984, OPUDA aims to benefit customer-owners, influence state legislation, and provide a platform for member PUDs to network, share ideas, and educate one another. To further its mission, OPUDA partnered with Powerful to create a new website that increases transparency, keeps content up to date, and offers an intuitive design that is accessible to all.
Enhancing Transparency
OPUDA’s goal of increasing transparency was achieved by implementing Powerful’s Resource Directory app. This app provides a visitor-friendly interface where visitors can easily find and connect with OPUDA’s members and affiliates. Each member’s logo is prominently displayed in an appealing tile format, which directs visitors to their respective external sites with a single click. This design simplifies navigation and ensures that each PUD maintains its distinct presence within the association.
By organizing essential resources in an intuitive format, OPUDA makes it easier than ever for visitors to find the information they need. Whether it’s learning about a specific PUD or connecting with other customer-owners, the Resource Directory has become an essential feature of OPUDA’s commitment to transparency. It empowers the community by making important information readily accessible, reinforcing OPUDA’s dedication to serving the public interest.
Keeping Content Current
In addition to transparency, OPUDA needed a solution to ensure that their content remained current and relevant. Powerful addressed this need with their News app, a dynamic feature that allows OPUDA to highlight the latest news and updates directly on their homepage. The “In the Spotlight” section prominently displays the three most recent stories, ensuring that visitors are always greeted with the freshest content.
The News app also provides a straightforward backend interface, making it simple for OPUDA administrators to add and update news stories. This ease of use ensures that the website remains dynamic and current, reflecting the ongoing activities and achievements of OPUDA and its member PUDs. The result is a lively and engaging platform that draws visitors back frequently for new and relevant content.
Challenges
OPUDA's primary challenge was finding an effective way to increase transparency and communication across their organization and with the public. With multiple People’s Utility Districts (PUDs) under their umbrella, OPUDA needed a streamlined method to share vital information, such as details about their Annual Conference and Board meetings. Ensuring that members and the broader community had easy access to these updates was crucial for engagement and aligning everyone around their shared mission.Solutions
To address these challenges, Powerful integrated the Calendar & Events app into OPUDA’s redesigned website. This app provides a clear and centralized location for listing all upcoming events, including the Annual Conference and Board meetings. With a visitor-friendly interface, members can quickly find event dates, times, locations, and any relevant details, making it easier than ever for OPUDA members to stay informed and engaged.Results
Powerful's Calendar & Events app strengthens OPUDA’s efforts to uplift their mission and unite their members. By providing a centralized platform for event information, the app contributes to higher visibility and awareness of OPUDA’s key activities. Members and the public now have a reliable source for the latest updates, creating a sense of community and encouraging greater participation. With clearer access to important events and opportunities for engagement, members feel more connected and motivated to take part in the association's activities, aligning their efforts toward common goals and advancing the interests of People’s Utility Districts across Oregon.Mobile gallery
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Team Comments
We strived to create a website that feels as connected and engaging as the OPUDA community itself. We worked closely with OPUDA's team to ensure that every aspect of the website—from the intuitive design to the easy-to-use features—supports their mission of transparency and strengthens the ties between their members.
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