Case Study
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GO-Live Date
November 26, 2022
Trusted Web Experts
Charlie Stanley
Web Solutions Architect
Kaytee Horton
Project Manager
Martha Stopa
Design & Layout
Michael Confalone
Content Strategy & Integration
Lydia Burris
Footer Illustration
Kenneth Kimbrell
Website Launch
Deanna Frimann
Resource Allocation
Goals
Overview
Meet Northwest Requirements Utilities
Northwest Requirements Utilities (NRU) advocates for cost-effective and reliable wholesale power supply and transmission services for their 57 members across seven states. Seeking to establish a distinct identity and present themselves as modern and forward-thinking, NRU partnered with Powerful for a comprehensive website redesign.
Establishing a Distinct Identity
NRU sought to solidify their identity, ensuring the website clearly communicated who they are and what they do. With a diverse membership base, it was crucial for NRU to present themselves as a unified and distinct organization.
Powerful addressed this need by implementing the Resource Directory app. This tool transforms NRU’s website into a reliable source of information. The directory intuitively organizes members in a grid view, allowing visitors to effortlessly navigate and discover information. Each listing within the directory offers comprehensive details, including service descriptions, direct website links, and contact information. With its visually appealing grid format displaying all 57 members, the website now serves as a comprehensive and accessible resource hub.
Increasing Engagement
NRU aimed to boost engagement among their members by providing an accessible platform for upcoming events. They wanted to ensure that members were always informed about key meetings and events, creating a sense of community and connection. Powerful introduced the Calendar & Events app to achieve this goal. This app features a dynamic event display, showcasing upcoming events. Each event listing is enriched with the date, physical or online location address, and contact information. By centralizing event information and making it easily accessible, members are always in the loop about important meetings and activities.
Challenges
NRU needed a website that could clearly establish their unique identity while making it easy for members to access a wealth of information. With a diverse membership base spanning seven states, it was essential to provide an intuitive platform where members could effortlessly find resources, updates, and upcoming events. The challenge was to create a centralized hub that was both engaging and visitor-friendly.Solutions
To meet these goals, Powerful implemented the search-focused blueprint in the redesign of NRU's website. At the core of this blueprint is a prominent search bar located in the top hero section, labeled with the inviting prompt, "What are you looking for…". This feature captures visitors' attention and encourages them to actively engage with the site. The search bar allows visitors to quickly find specific resources, events, and member information, streamlining the overall visitor experience.Results
The intuitive search bar helps members quickly locate the information they need. By enhancing accessibility and streamlining the visitor experience, NRU's redesigned website better serves their members, reflecting a modern and forward-thinking identity. This strategic enhancement provides valuable and easily accessible resources, supporting their mission of advocating for and educating their members.Mobile gallery
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