Case Study

North Central Telephone Cooperative

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GO-Live Date

March 19, 2024

Trusted Web Experts

Charlie Stanley Web Solutions Architectt
Kaytee Horton Project Manager
Caleigh Pickard Project Manager
Martha Stopa Design & Layout
Katie Morman Content Visualization
Michael Confalone Content Strategy & Integration
Joanna Velasquez Online Forms Setup
Lydia Burris Footer Illustration
Zeeshan Aziz Web Developer
Mehran Aziz Web Developer Revisions
Boris Zarev Content Repurposing
Alex Hathaway Cyber Security Review
Nathaniel Robertson Web Hosting Setup
Deanna Frimann Resource Allocation
Leanna Thesken Case Study

Goals

Easy NavigationIncrease Use of Online ToolsModern & Forward-Thinking
Visit North Central Telephone Cooperative

Overview

Meet North Central Telephone Cooperative

For over 72 years, North Central Telephone Cooperative (NCTC) has been providing cutting-edge technology and reliable communications services to Rural America. As a cooperative that prides themselves on being a local provider with advanced technology, NCTC sought to revamp their online presence to better serve their customers. They partnered with Powerful to create a modern, visitor-friendly website that would enhance their service accessibility, simplify navigation, and reflect their forward-thinking mission.

Achieving Easy Navigation

NCTC wanted their new website to offer an intuitive and seamless navigation experience. Given that they provide a range of services—TV, phone, and internet—it was crucial that each service be distinct and easily accessible to visitors.

Powerful’s team of web experts restructured the navigation by creating clear, separate sections for TV, phone, and internet services within the global navigation menu. This strategic placement allows visitors to quickly identify and access the specific services they are interested in, without feeling overwhelmed or confused.

Driving Engagement with a Promotional Blueprint

To present themselves as a modern and forward-thinking company, NCTC wanted a homepage that was both informative and engaging. The goal was to entice website visitors to learn more about their services and take action.

Powerful designed a compelling homepage layout featuring prominent call-to-action buttons for NCTC’s key services: home internet, business, TV, and phone. There is also a dedicated section highlighting the benefits of NCTC’s services, providing clear and compelling reasons for potential customers to choose NCTC. The promotional blueprint effectively captures visitors’ attention and encourages them to explore NCTC’s services further.

Challenges

NCTC needed a way to present their extensive range of TV channels in an organized and visually engaging manner. It was crucial to enhance the visitor experience by making the channel selection process intuitive and efficient, ensuring that visitors could easily find the information they need without confusion.

Solutions

Powerful implemented their Channels app to address these needs. This app provides visitors with comprehensive information about each channel, enhancing their selection experience. The channels are sorted into types, making it easy for visitors to quickly locate what they're looking for. Each channel displays which plan it is included in—basic, deluxe, or expanded deluxe—allowing visitors to quickly see their options and make informed decisions. This solution ensures that NCTC's channel information is well-organized and visitor-friendly.

Results

The integration of Powerful’s Channels app transforms how NCTC’s channel information is presented to visitors. The enhanced organization makes the channel selection process smoother and more engaging. Visitors are now able to find relevant channel details quickly, improving their overall browsing experience. This strategic approach helps NCTC meet their goal of providing easy navigation while delivering a modern and forward-thinking online presence.

We really wanted to ensure NCTC's website was as visitor-friendly and modern as their services. Our team focused on creating a clean, intuitive navigation with an appealing layout that highlights NCTC's offerings. It’s all about making the visitor's experience easier and showing off NCTC’s top-notch services!

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Caleigh Pickard

Project Manager

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