Natchez Trace Electric Power Association

Overview

Modern Tools for a Modern Mission

Natchez Trace Electric Power Association (Natchez Trace EPA), a member-owned electric cooperative based in Houston, Mississippi, has powered north central Mississippi communities for decades. With the launch of NT Spark—its broadband subsidiary aimed at delivering high-speed internet to rural homes and businesses—Natchez Trace EPA recognized a need for a unified, streamlined web presence that could support both their electric and fiber services. To better serve their members, reduce day-to-day inquiries, and showcase their deep community roots, they partnered with Powerful to redesign their website into a more functional, modern platform that reflects their forward-thinking approach.

One Website, Two Services

A central feature of the new website is the department header, a navigation tab at the top of every page that allows visitors to toggle between Natchez Trace EPA’s Electric and NT Spark’s Fiber services. This simple but impactful design choice replaced what would have traditionally required two entirely separate websites. Now, instead of switching URLs or starting a new browser tab, visitors can access everything they need—whether electric or fiber—with one unified experience.

To maintain consistency and reduce confusion, both departments share the same Laurelhurst blueprint, offering mirrored navigation structures. However, there’s a subtle yet important design distinction between the two: the Electric homepage uses circular photo frames, while the NT Spark homepage features straight-edged frames. This small visual cue helps visitors recognize the shift in service focus while still feeling anchored within the same organization.

The mirrored layout also makes navigation second nature. Visitors don’t have to relearn how to use the site when switching between departments, and internal staff benefit from managing both sections through a single backend system. It’s a streamlined solution that’s as functional as it is intuitive—simplifying the experience for both members and administrators.

Streamlining Common Tasks With Online Forms

Before the redesign, Natchez Trace EPA’s most common service requests—like starting electric services—relied heavily on downloadable PDFs. These often required printing, scanning, and emailing, creating friction for members and staff. One of the most immediate goals in the redesign was to streamline these tasks through online forms that are simple to complete and manage.

Now, starting service is as easy as visiting the website and filling out a clean, mobile-friendly form. Visitors are guided step by step, with clear instructions and required fields that help reduce errors. Once submitted, the request is sent directly to the appropriate department—eliminating the need for back-and-forth emails or phone calls.

This change is a major improvement in both convenience and efficiency. It supports Natchez Trace EPA’s goal to increase the use of online tools and reduce the volume of phone calls and emails. It’s a big step toward a more modern, self-service experience that puts members in control.