Mohave Electric Cooperative

Overview

Evolving with the Times

Mohave Electric Cooperative (MEC), a key provider of reliable electricity in northwestern Arizona, has continually expanded its role to better serve its community, including new services like broadband internet and sustainable energy initiatives. As their offerings grew, MEC needed a more dynamic online presence to effectively communicate these changes. Returning to their trusted partner, Powerful, who designed their original website, MEC sought a refreshed site that would shift from a task-oriented approach to a promotion-based layout, highlighting their expanding services and enhancing deeper member engagement.

Adapting to New Priorities

As organizations grow, their priorities naturally change, and MEC’s journey was no different. Initially, their task-oriented homepage efficiently directed members to essential services like bill pay and outage reporting. However, as MEC began focusing more on promoting initiatives such as renewable energy projects and new partnerships, it became clear that the previous layout no longer aligned with their evolving goals. A promotion-based layout offered the flexibility to feature these projects prominently, ensuring they capture the attention of site visitors right from the homepage.

Powerful stepped in to transition MEC’s website to this new design focus, creating dedicated areas for promotional content while still maintaining intuitive navigation. The redesign allowed MEC to balance functionality with strategic messaging, ensuring members could find essential services and stay informed about MEC’s initiatives. By making this shift in blueprints, MEC created a more engaging online experience that better reflects their growing role within the community.

Showcasing a New Generation Plan

One of the main features of the redesigned homepage is a prominent promotional area dedicated to educating members about MEC’s new generation plan. In partnership with Arizona G&T Cooperatives, MEC is leading an initiative to build a sustainable energy future for their community. This initiative represents a critical step for MEC as they work to ensure reliable, affordable, and renewable energy for their members. To support this effort, Powerful created a clear, visually engaging section at the top of the homepage where members can easily access details about the generation plan. The homepage invites visitors to explore the project’s scope, progress, and benefits. This section features icons, a photo, a brief description, and buttons that lead to additional detailed information, ensuring members can easily find the specifics they need.

The design emphasizes transparency and accessibility, ensuring MEC is the go-to source of accurate, up-to-date information on this important project. By keeping members informed in an engaging way, the new layout strengthens MEC’s role as a trusted partner in the region’s energy future.