Case Study

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Goals
Overview
Meet Think Safety
Think Safety, a division of the Electric Cooperatives of Mississippi, is dedicated to delivering professional training with safety as its foundation. To enhance their online presence and streamline access to their valuable training resources, Think Safety partnered with Powerful for a website redesign. Their primary goal was to ensure that their training opportunities and community initiatives were effectively communicated and easily accessible to their audience.
Promoting Training Opportunities
Think Safety wanted to promote their training opportunities more effectively and ensure that the information was accessible to all visitors. They needed a platform that could intuitively display events and provide comprehensive details about each training session.
Powerful integrated their Calendar & Events app into the Think Safety website, prominently displaying upcoming events on the homepage. Each training opportunity is highlighted with an internal page containing all necessary details, such as contact information, location, and event description. For events requiring registration, Powerful’s online forms are seamlessly integrated, allowing participants to sign up with ease.
This intuitive setup significantly improves the visibility of Think Safety’s training programs. The internal event pages provide comprehensive information, reducing the number of inquiries and ensuring participants are well-informed. The integration of online forms for registration streamline the process, resulting in increased sign-ups and greater participation in safety training sessions.
Highlighting Community Involvement
Think Safety is deeply involved in their community and wanted to showcase their initiatives and activities. They needed a way to organize and present a large number of photos in a visually appealing and easily navigable manner.
Powerful helped Think Safety highlight their community involvement through a gallery on the homepage. This gallery showcases various community events and initiatives, providing visitors with a snapshot of Think Safety’s active role in the community. Powerful also created an internal page with large navigation tiles, each leading to a specific gallery page. This organized approach allows visitors to explore different events and activities without feeling overwhelmed by the volume of photos.
The new gallery and navigation tiles greatly improve the presentation of Think Safety’s community initiatives. The homepage gallery provides an immediate visual impact, drawing visitors in and highlighting the organization’s involvement. The internal navigation tiles offer a clean and organized way to explore various events, making it easy for visitors to find and appreciate the breadth of Think Safety’s community engagement.
Challenges
Think Safety faced the challenge of making their resources and staff more accessible to visitors, crucial for supporting their mission to educate the community on safety practices and encourage involvement in their initiatives. They needed a solution that would ensure visitors could easily find and contact the appropriate instructors and administrators for their specific needs. Facilitating general inquiries in an organized manner was also essential to improve overall communication efficiency and community engagement.Solutions
Powerful addressed these challenges by integrating their Staff Directory app and a comprehensive contact form into the Think Safety website. The Staff Directory app intuitively displays instructors' and administrators' phone numbers and emails, making it easy for visitors to contact the right person. For general inquiries, the Contact Us form offers a straightforward way for visitors to reach out with questions or concerns. These solutions ensure that those seeking education and training can efficiently connect with the appropriate resources and support. It also provides community members with an easy way to get involved in Think Safety's programs and initiatives.Results
The improved accessibility to staff members through the Staff Directory has enhanced communication and support for visitors seeking information or assistance. This is especially vital for those pursuing safety education, as they can now quickly reach instructors and administrators for guidance and clarification. Community members interested in participating in Think Safety's initiatives can easily contact the organization, creating greater community involvement and support. The Contact Us form streamlines the process for general inquiries, ensuring that questions are directed to the appropriate channels and addressed promptly. Overall, these enhancements contribute to a more visitor-friendly experience on the Think Safety website.Mobile gallery
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Team Comments
We're proud to help Think Safety continue making a significant impact in their community. Our goal was to support Think Safety’s mission to educate and involve the community in their initiatives, and we are thrilled with the outcome. It’s rewarding to see how these improvements have enhanced their ability to connect with and support their audience.
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