Midstate Electric Cooperative

Overview

Cooperative Values Meet Modern Web Design

As a member-owned cooperative serving more than 21,000 meters across Central Oregon, Midstate Electric Cooperative (MEC) understands that reliability isn’t just about power—it’s about connection. From reporting outages to applying for scholarships, members rely on MEC for more than electricity; they rely on them for access, clarity, and trust. That’s what inspired MEC’s partnership with Powerful—to design a website that reflects those same values. The new site prioritizes intuitive navigation, online self-service tools, and real-time updates, empowering members to stay informed and connected while lightening the workload for MEC’s team behind the scenes.

Streamlining Member Connections

For MEC, improving the member experience meant making it easier to accomplish everyday tasks online without having to pick up the phone or wait for an email response. Whether applying for youth programs or submitting a rebate, their members deserve tools that are as dependable as the service powering their homes.

To achieve this goal, MEC opted into Powerful’s PDF-to-Online Forms service, transforming previously static documents into interactive online experiences. Visitors can now submit forms such as Board Meeting Attendance Requests, Youth Tour and Scholarship Applications, Job Applications, and Incentive Requests directly through the website. What once required downloading, printing, scanning, or emailing now happens in a few clicks—no follow-up calls or back-and-forth needed.

Each form is built to meet Powerful’s STAR Standard—Searchable, Translatable, Accessible, and Responsive. That means a visitor looking for a specific topic, like “rebate form” or “scholarship application,” can find it directly through a search engine, something not possible with traditional PDFs. Visitors who prefer Spanish can instantly translate forms into their language without needing a separate document. Accessible form fields ensure that every member, regardless of ability, can navigate and complete forms independently. Whether they’re using a phone, tablet, or desktop, the experience is seamless.

Staying Current With the Halsey Blueprint

Every season brings something new to share—rebate reminders in summer, scholarship deadlines in spring, safety tips before winter storms. MEC needed a way to keep pace with these communication cycles without needing extra help behind the scenes.

Built with Powerful’s Halsey blueprint, MEC’s new site makes that flexibility effortless. The homepage features promotional sections, each designed to capture attention with strong imagery, concise text, and clear calls to action. These sections are easy for MEC’s team to edit, ensuring the most relevant information—like current rebates or community programs—is always front and center.

The homepage also features a dynamic News section powered by Powerful’s News Releases app, which automatically displays MEC’s four most recent posts. From project updates to community contests and member giveaways, the section keeps visitors connected to what’s happening across the service area. It’s a simple way to celebrate progress, share opportunities, and keep communication flowing.