Lakeview Light & Power

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GO-Live Date

May 30, 2023

Trusted Web Experts

Charlie Stanley Web Solutions Architect
Caleigh Pickard Project Manager
Michael Confalone Content Strategy & Integration
Martha Stopa Design & Layout
Kenneth Kimbrell DNS & Site Launch
Katie Morman Content Visualization
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Mehran Aziz Web Developer
Leanna Thesken Marketing & Case Study
Deanna Frimann Resource Allocation


Design RefreshIncrease EngagementIntuitive DesignPrioritize Member NeedsUp-to-Date ContentWeb Accessibility
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Powerful undertook the redesign of Lakeview Light & Power’s website, a not-for-profit utility cooperative serving a large member base of over 10,000 meters. Lakeview Light & Power’s primary objectives were to present themselves as a modern and forward-thinking organization, create an intuitive and easy-to-navigate design, offer relevant and up-to-date content, and prominently feature their community. With a strong focus on community outreach, cost efficiency, and a family-oriented environment, Lakeview Light & Power sought to revitalize their online presence while catering to the diverse needs of residents, businesses, cooperative members, and utility customers.

Empowering Collaboration

Building on their established relationship, Powerful had a deep understanding of Lakeview Light & Power’s values and goals. This familiarity allowed for a collaborative and efficient process, where Powerful actively listened to Lakeview Light & Power’s specific needs and preferences. With this member-centric understanding, Powerful carefully considered the visitor experience, ensuring the website was easy to navigate, intuitive, and visually engaging. By incorporating a task-oriented homepage and intuitive navigation, Powerful designed the site to prioritize visitors’ key tasks, enabling them to accomplish their goals efficiently and providing a seamless visitor experience.

Throughout the collaborative process, Powerful worked closely with Lakeview Light & Power to refine the website’s design, content, and functionality. This collaborative approach allowed for the integration of Lakeview Light & Power’s unique insights and feedback, resulting in a website that truly resonated with the organization’s goals and audience.

Looking to the Future

Embodying their motto, “Looking to the future since 1922,” Lakeview Light & Power’s website encapsulates their forward-thinking approach, promoting progress and sustainability. Through a visually appealing design and intuitive navigation, the website creates a welcoming space that emphasizes their commitment to transparency, member satisfaction, and the continued growth of the community.

By seamlessly integrating their strong sense of community, family-oriented values, and future-oriented mindset into the website’s design, Lakeview Light & Power ensures that their online platform becomes a true reflection of their identity. With a refreshed online presence, Lakeview Light & Power’s story shines brightly, connecting them with their members in a meaningful way and solidifying their position as a trusted utility serving their community with integrity and innovation.


Over time, Lakeview Light & Power's design had become outdated and no longer aligned with the organization's vision of portraying a modern and forward-thinking image. While the previous website design may have served its purpose when initially implemented, the fast-paced nature of the digital landscape called for a fresh approach. The need to modernize the website and enhance its interface was crucial to meet the evolving expectations of Lakeview Light & Power's audience.


To overcome the challenge of an outdated website design, Powerful implemented a task-oriented homepage with intuitive navigation. By focusing on common visitor tasks such as paying a bill or reporting an outage, the task-oriented homepage creates a seamless experience, reducing the effort and time required for visitors to find the information or services needed. Powerful employed logical categorization and descriptive labels to guide visitors through the various sections and pages. The intuitive navigation system ensures that visitors can effortlessly explore the website and access the desired information without confusion or frustration.


Powerful's website redesign was highly impactful, aligning with the Lakeview Power's goals. The modern design, coupled with the task-oriented homepage and intuitive navigation, significantly enhanced the overall usability of the website. Visitors can easily navigate through the site, accomplish their desired tasks, and access relevant information without unnecessary hurdles. This improved experience contributes to increased engagement, satisfaction, and a positive perception of Lakeview Light & Power's online presence.

It was a privilege to manage the website redesign for Lakeview Light & Power! Together with their team, we successfully transformed their online presence, crafting a visually appealing and user-friendly site that truly reflects their brand. It was a pleasure collaborating with their team members, whose input and vision greatly contributed to the outstanding outcome!

Caleigh Pickard

Project Manager

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