Case Study

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Overview
Meet Kotzebue Electric Association
Kotzebue Electric Association (KEA) is a non-profit electric cooperative located in Kotzebue, Alaska. With no roads or transmission lines connecting it to other parts of Alaska, the importance of reliable, online communication for KEA is crucial. KEA partnered with Powerful to modernize their website and enhance connectivity with members.
Modernizing KEA’s Online Experience
For a community as remote as Kotzebue, online connectivity is not just a convenience– it’s a necessity. Their goal was to create a welcoming, visitor-friendly website that reflected KEA’s commitment to its community and made essential services easily accessible.
Powerful helped KEA modernize their website by designing a reliable and cohesive platform. The new website features a task-oriented blueprint that encourages visitor interaction. Essential services, such as starting or stopping service, and bill payment, are now easily accessible with intuitive navigation. The website also integrates KEA’s branding elements, making the platform inviting and consistent with their identity.
Enhancing Community Connectivity
In Kotzebue, where extreme weather can dramatically impact daily life, timely communication is essential. KEA needed a robust system to ensure their members are always informed about important events like outages.
KEA utilizes Powerful’s Alerts app to keep their community informed. The Alerts app serves as a megaphone for urgent communications, ensuring every alert commands attention. KEA can customize and categorize alerts, manage updates effortlessly, and schedule messages for planned events, such as outages. The Alerts app has become an essential tool for KEA, enabling immediate and impactful communication with their members. During severe weather, the app helps maintain trust and preparedness within the community by delivering essential information swiftly.
Challenges
KEA faced unique challenges due to their remote location and extreme weather conditions. Given the rural environment and the necessity for efficient communication, KEA needed a solution that could bridge the gap between their services and their members, ensuring that everyone stayed connected and informed.Solutions
Powerful tackled these challenges by implementing a mobile-first design in KEA's website. Understanding that many members rely on their phones for internet access, the redesign prioritized mobile accessibility. This approach ensures a streamlined experience that allows members to easily access essential services directly from their phone. The new design incorporates responsive features that adjust seamlessly to different screen sizes, providing a consistent and visitor-friendly experience across all devices. The website is also optimized for fast loading times and performance, allowing members to quickly get the information they need, even in areas with limited connectivity.Results
The mobile-first design of KEA's website makes a significant impact on how members interact with their cooperative. This seamless access is particularly vital in a remote community like Kotzebue, where quick and reliable communication can make a substantial difference. By focusing on mobile accessibility, KEA has strengthened its connection with their members, ensuring that essential services and information are always within easy reach, regardless of the challenges posed by their unique environment.Mobile gallery
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Team Comments
Spending time in Kotzebue was an unforgettable experience. Touring the turbine and solar fields was fascinating, but the real highlight was spending the night in KEA’s office. This unique experience allowed us to connect with the dedicated KEA team and get a true sense of the challenges they face in their remote Arctic environment. Seeing firsthand how they serve their community and push forward with renewable energy initiatives was inspiring. It’s one thing to hear about their work, but experiencing it up close made all the difference. This visit deepened our appreciation for their mission and strengthened our commitment to supporting their innovative efforts.
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