Kay Electric Cooperative

Overview

Powering the Future

Kay Electric Cooperative (KEC) has been serving north central Oklahoma for more than 80 years, delivering safe, reliable, and competitively priced electricity. As a member-owned cooperative, they strive to be a trusted partner and resource in their community. When KEC partnered with Powerful, they wanted their website to reflect that commitment. Their goals were clear: create a site that was easy to navigate, increase the use of online tools, and ensure content could be updated quickly to stay relevant.

Taking Paper Out of the Process

One of KEC’s biggest opportunities was encouraging more use of their online tools. Before the redesign, many essential forms—like the Energy Camp application, rebate submissions, and community grant requests—existed only as PDFs. This format worked, but it added extra steps. Members had to download, print, and scan forms, while staff often spent time managing emailed attachments or handwritten entries.

Powerful rebuilt these forms directly into the site as fully digital applications. Visitors can now submit an Energy Camp registration from their phone, or complete a rebate request in just a few clicks. Each form guides the member with clear fields and instructions, and responses are automatically routed to the correct department.

The shift has been transformative. Members no longer face the friction of paperwork, which increases participation in programs like rebates and grants. On the administrative side, submissions are consistent, legible, and ready for action the moment they arrive. By reducing busywork and streamlining communication, KEC has created a smoother experience for both ends of the cooperative relationship.

Staying Current With Every Season

Another priority was ensuring the site stayed aligned with KEC’s evolving communication needs. Their team often needs to shift focus depending on the season or program—rebates in the summer, scholarships in the spring, or backup generators during storm season. A static homepage couldn’t keep up with those changes.

To solve this, Powerful implemented the Springwater promotional blueprint, a flexible homepage design that allows KEC to feature what matters most. Right now, they’re showcasing grant opportunities, rebate offerings, and generator installations, each paired with strong visuals and direct calls-to-action. These promotional sections can be swapped out easily, ensuring KEC can highlight timely priorities without needing outside support or a redesign.

The impact is clear. Members arriving at the site immediately see the most important opportunities, whether that’s saving money, strengthening the community, or preparing for outages. For staff, the blueprint provides peace of mind: they can update messaging when needed, and the site will always reflect current priorities. It’s a simple but powerful way to keep communication fresh and relevant.