Idaho County Light & Power Cooperative

Overview

A Legacy of Service Meets a Modern Vision

Since 1938, Idaho County Light & Power Cooperative Association has been lighting the way for rural homes, farms, and businesses across north central Idaho. With a mission to be “Your Energy Cooperative,” ICLP continues to evolve with the communities it serves—including how it shows up online. Wanting to better reflect their forward-thinking mindset and make day-to-day tasks easier for their members, ICLP partnered with Powerful to redesign their website. Their top goals: simplify navigation, encourage the use of online tools, and present a modern identity that still felt grounded in their long-standing local roots.

Making Navigation Effortless with Task-Oriented Design

ICLP knew their members often visit the website with a purpose—whether it’s to start service, pay a bill, or look up rebate information. That’s why the new site was built on Powerful’s Deschutes blueprint, a task-oriented design focused on getting visitors where they need to go, fast. From the moment someone lands on the homepage, they’re met with clear, high-contrast buttons that represent ICLP’s most common service requests. These include “Start/Stop Service,” “Pay My Bill,” “Rebates,” and “New Construction.”

These call-to-action buttons are a strategic navigation tool. Without even scrolling, visitors can complete their most important tasks. This approach reflects ICLP’s thoughtful understanding of its community and their needs. Whether someone’s new to the area and looking to establish service or simply paying a monthly bill, the design clears a direct path.

By anticipating top tasks and building them into the homepage, ICLP helps visitors avoid digging through drop-down menus or multiple pages. It’s a design that feels modern yet familiar—built with their community in mind.

Simplified Online Forms

That same task-oriented design that makes navigation intuitive also sets the stage for ICLP’s second major goal: increasing the use of online tools. By placing top member needs front and center, the site guides visitors exactly where they need to go—and makes it easy to take action once they get there.

Take the “New Construction” button, for example. A visitor landing on the homepage can click that button and be brought directly to a robust online form tailored to their needs. From contact details to service size and load specifics, the form walks them through each step clearly and efficiently. There’s no printing, scanning, or second-guessing what information is required—just a simple, straightforward process from start to submission.

This streamlined process supports ICLP’s goal of increasing the use of online tools. By making forms easy to find and even easier to complete, the site encourages more digital engagement and gives visitors a faster way to complete tasks.