Case Study
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GO-Live Date
February 21, 2023
Trusted Web Experts
Charlie Stanley
Website Solution Architect
Cruz Baciewicz
Web Design Layout
Alec Fore
Content Audit
Kenneth Kimbrell
Web Development
Michael Confalone
Website Launch
Deanna Frimann
Resource Allocation
Leanna Thesken
Case Study & Marketing
Goals
Overview
Meet Farmers Rural Connect
Powered by Farmers Electric Co-op, Farmers Rural Connect is dedicated to bringing high-speed internet to rural communities. With the help of Powerful, they created a microsite designed to engage and excite the community about upcoming broadband services. The microsite aims to spark curiosity and anticipation for the enhanced internet offerings that are on the horizon.
Connecting with the Community
Powerful played a pivotal role in bridging Farmers Rural Connect with its community. By developing an eye-catching and functional microsite, Powerful ensured that potential customers’ first interactions with the broadband initiative were both memorable and engaging. The hero section of the site makes a bold statement with the words, “We’re Coming Your Way. Fast.”, set against a dynamic gradient that mirrors Farmer Electric Co-op’s signature yellow hues.
The website’s layout promotes an intuitive flow which encourages visitors to explore further. As visitors scroll, they embark on a journey through the microsite, with each scroll unveiling more about the upcoming broadband offerings and their benefits. This creates a narrative that’s as informative as it is captivating.
Turning Interest into Action
To transform initial interest into tangible engagement, Powerful incorporated an intuitive online form prominently labeled “Get Looped In”. This form is central to the strategy of building anticipation. By allowing visitors to enter their email address and select their specific community from a dropdown menu, the form personalizes the experience and directly connects them to updates relevant to their needs. This simple yet effective tool is instrumental for Farmers Rural Connect’s admin, enabling them to compile a running list of potential customers. Each submission is a step closer to a broader customer base for their future broadband services.
Challenges
Farmers Rural Connect faced the challenge of generating excitement and awareness about their upcoming broadband services. Within rural communities, the benefits of high-speed internet might not be universally recognized. The goal was to create a microsite that could effectively convey the value of these future services and establish a sense of transparency and trust.Solutions
To address the challenge of engaging a rural audience who may be unfamiliar with the benefits of high-speed internet, Powerful focused on showcasing tangible examples of how broadband enhances daily life. The microsite features a detailed section explaining the impact of internet access such as education, healthcare, work and entertainment. To build transparency and trust, the microsite clearly outlines various rate plans. This approach helps to make their services more approachable and understandable.Results
Farmers Rural Connect's eye-catching design and informative content creates buzz. Farmers Rural Connect successfully showcases the potential of high-speed internet to transform rural lives. By promoting transparency with detailed rate plans, they are building trust and laying a strong foundation for future customer engagement and growth.Mobile gallery
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