Trusted Web Experts
Emerald People’s Utility District (EPUD) provides safe, reliable, low-cost power in an environmentally responsible manner to over 22,000 accounts. As EPUD adapts to a changing environment, their Long-Term Strategic Plan emphasizes EPUD’s commitment to their customers. To effectively communicate EPUD’s efforts and initiatives, their website needed to be refreshed. Powerful’s team of trusted web experts collaborated with EPUD to update their website as fresh, modern, accurate, and appealing to customers.
As one of six people’s utility districts in Oregon, EPUD seeks to stand out among all of its peers. To reach one of their long term strategic goals of becoming an industry leader, EPUD partnered with Powerful to leverage their services with a newly-designed website.
Becoming a leader in the utility industry with a great website requires a combination of strategic planning, creative thinking, and technical expertise. EPUD’s strategic planning consisted of identifying customer needs, and defining a strong brand identity with clear messaging. Through creative thinking, EPUD and Powerful showcased high-quality, engaging, and informative content that demonstrates EPUD’s expertise, services, and value. Powerful’s technical expertise leveraged EPUD’s website to be visually appealing, user-friendly, and optimized for search engines.
EPUD’s functional website provides a positive web experience for their customers, ultimately positioning EPUD as a leader in the industry.
ChallengesWebsite design trends change over time, and what was popular a few years ago may no longer be effective or appealing to website visitors today. EPUD challenged Powerful to update their website to remain up-to-date with design trends.
SolutionsPowerful's team of trusted web experts measured EPUD's website performance using analytic tools such as Google Analytics. Powerful analyzed EPUD's data to identify areas for improvement and make data-driven decisions to optimize the new website.
ResultsData-driven decisions drive business success. Analyzing user data helped Powerful personalize EPUD's website's content, messaging, and design to better meet the needs and preferences of EPUD's customers. The continual optimization of EPUD's website contributes to a successful website.
NWPPA: Northwest Public Power Assn
It was very rewarding to see EPUD's website come to life! The illustrated footer highlights EPUD's unique service territory, making website visitors feel right at home. It was a pleasure working with EPUD's team. Their intentional feedback and enthusiasm made the process both seamless and successful.