Case Study

East Mississippi Electric Power Association Intranet

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GO-Live Date

January 14, 2025

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Charlie Stanley Web Solutions Architect
Annie Watson Project Manager
Nikki Vanderkooi Content Strategy
Stacey Horton Layout Design
Heather Clark Quality Assurance
Tabi Kashif Content Integration
Mehran Aziz Web Developer
Kenneth Kimbrell Web Developer
Michael Confalone Website Launch
Deanna Frimann Resource Allocation
Leanna Thesken Marketing & Case Study

Goals

Increase EngagementIntuitive DesignUp-to-Date Content

Services

Floor Plan

Blueprint

Overview

A Modern Intranet for a Connected Workforce

Behind every great utility is a team of dedicated professionals working together to keep the lights on and their community running. At East Mississippi Electric Power Association (EMEPA), that team spans four locations, making seamless internal communication essential. Their intranet serves as the central hub where employees access company news, resources, and tools—but like any system, it needed to evolve to meet the needs of a growing workforce.

An effective intranet is more than just a digital filing cabinet. It’s the backbone of an organization’s internal communication, ensuring employees can find what they need without frustration. EMEPA recognized the importance of a well-structured, engaging intranet that would make information accessible, enhance collaboration, and foster a stronger sense of connection across all locations. To achieve this, they partnered with Powerful to refresh their intranet, prioritizing three key goals: increasing engagement, improving intuitive design, and ensuring up-to-date content.

A Search-First Approach to Drive Engagement

One of the biggest challenges in any intranet is ensuring employees can quickly find the information they need. Powerful tackled this challenge head-on by implementing the Tabor search-focused blueprint, a design approach that prioritizes search functionality as the core of the experience. Employees are greeted with a prominent search bar the moment they land on the intranet homepage. The prompt, “What are you looking for?” invites employees to start their search right away, making it easy to locate forms, policies, or internal documents in seconds.

By making information easier to find, the intranet becomes an active resource that employees are more likely to use. The intuitive search function keeps the platform feeling dynamic and relevant, reinforcing EMEPA’s commitment to providing its team with the tools they need to succeed.

Strengthening Team Connectivity

One of EMEPA’s top priorities was making it easier for employees to stay connected across four locations. With staff spread out geographically, knowing who to contact and how to reach them could sometimes be a challenge. Powerful addressed this by integrating the Staff Directory app, creating a redesigned Employee Directory that puts everything employees need in one place.

The new Employee Directory logically organizes staff by location, making it simple to find the right person, even if they work miles apart. Each profile includes a photo, job title, phone number, and email address, all with click-to-call and click-to-email functionality. Employees no longer have to search through outdated spreadsheets or navigate complex lists to find a colleague. With a few clicks, they can instantly connect, fostering stronger relationships and improving collaboration.

For an organization like EMEPA, where teamwork and communication are at the core of their mission, a well-structured directory plays an essential role in keeping employees connected. Even though the team operates across multiple locations, the new intranet makes it feel like they’re working side by side.

With a modernized intranet that prioritizes engagement, intuitive design, and real-time updates, EMEPA has transformed internal communication into an efficient, interactive experience. Employees now have a tool that simplifies their work and strengthens their connection to their colleagues and the organization’s mission. Behind every great utility is a team empowered by the right technology, and for EMEPA, a refreshed intranet is now an integral part of that success.

Challenges

EMEPA wanted to ensure employees always had access to the most current company news and internal updates. With a team spread across multiple locations, it was important to have a structured, easy-to-access system for sharing information about office closures, team meetings, policy updates, and company-wide announcements. Keeping everyone informed in a timely manner was a priority, as employees rely on accurate, up-to-date content to stay aligned with company initiatives and daily operations.

Having a dedicated space for real-time updates would help streamline internal communication and create a more connected workplace. EMEPA aimed to make important information easily accessible to all employees, ensuring that no one missed key updates. Their goal was to create an intranet that functioned as an evolving resource-- one that employees would turn to regularly for the latest company news, event details, and internal announcements.

Solutions

To help EMEPA achieve their goal of keeping content fresh and easy to find, Powerful introduced a News section and an Events section to the intranet. The News section provides a dedicated space for company-wide updates, ensuring that important announcements, leadership messages, and internal stories are always front and center. Employees can quickly check this section to stay informed about changes, celebrations, and key company initiatives. The Events section offers a structured way to keep track of upcoming office closures, training sessions, and company meetings. Instead of relying on scattered reminders, employees can view a clear, interactive calendar that keeps them updated on what’s ahead. By making these sections visually engaging and easy to navigate, EMEPA’s intranet now serves as an up-to-date, organized resource that employees can rely on for timely information.

Results

With the new News and Events sections, employees now have a centralized, structured way to stay informed about company happenings. The News section keeps important updates accessible at all times, while the Events section makes planning and scheduling easier by providing a clear view of upcoming activities.

By creating an intranet that continuously reflects the latest company updates, EMEPA strengthens internal communication and engagement across all locations. The redesigned platform provides a consistent, reliable space where employees can check in regularly, ensuring that they always have the most current information. As EMEPA continues to grow, their intranet will evolve alongside them, supporting a well-informed and connected team.

Your company intranet should look fresh and curated, like a living ecosystem. That sends a message to employees that this content is useful and up-to-date. Use color! Your intranet should match your external branding. Use photos! Show off some of the flavor of your service area and some of the behind-the-scenes photos of your team. Use your voice! Make it personable by employing well-wishes, reminders, and recognitions. Simple messaging helps bring the page to life. EMEPA’s Intranet accomplishes all that and more.

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Jeff Marshall

Director of Content & Design Operations

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