Case Study

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Goals
Overview
Strengthening Community Connection
Cookson Hills Connect is the fiber internet subsidiary of Cookson Hills Electric Cooperative, created in 2020 to extend high-speed internet access across eastern Oklahoma. Their mission builds on the cooperative’s long-standing commitment to improving lives and communities through reliable, affordable services. As their offerings expanded, so did their desire for a website that could better reflect the strength of their services and their values. They partnered with Powerful to create a website that would be easier to navigate, reflect their cooperative spirit, and keep their community engaged.
Making Information Easy to Find & Understand
Cookson Hills Connect wanted to improve how key resources—like policies and service agreements—were shared online. Many of these lived as PDFs, which often required multiple clicks, downloads, or zooming to read on mobile devices. The team recognized an opportunity to make this content easier to access, navigate, and understand.
Powerful worked closely with Cookson Hills Connect to convert several key PDFs into structured, reader-friendly web pages. These pages follow Powerful’s STAR Standard—Searchable, Translatable, Accessible, and Responsive—ensuring every visitor can easily navigate and understand the content, no matter the device or language preference. Instead of opening a multi-page document, visitors can now scan sections, use browser translation tools, or rely on screen readers for clarity and accessibility.
This shift from static documents to dynamic web content supports Cookson Hills Connect’s broader goal of clear and open communication. Visitors no longer have to download and zoom in on a file just to find a single answer. Everything is structured with clarity in mind, which ultimately helps build confidence in the cooperative’s transparency and reliability.
Inviting Engagement Through Bold Design
Cookson Hills Connect wanted a welcoming, action-oriented space that guided visitors to explore their offerings—from starting service to understanding the benefits of fiber internet.
The redesigned homepage uses Powerful’s Laurelhurst Promotional blueprint to showcase key services like Fiber and Phone. Services are represented with a bold photo, a clean header, a brief description, helpful bullet points, and a call-to-action button that leads to internal pages with more details. This approach invites visitors to learn more without feeling overwhelmed.
This layout turns the homepage into an engaging launchpad for exploring Cookson Hills Connect’s services. Whether someone is ready to sign up or simply curious, the new design helps them find the right next step. It gives the co-op a stronger platform to highlight their value, and it keeps the visitor journey simple and intuitive.
Fresh & Local Content
Beyond featuring services, Cookson Hills Connect wanted to keep their content relevant and rooted in community. Regular updates and storytelling were key to keeping visitors coming back.
The homepage now features a “In the Spotlight” news section that highlights timely updates and local stories. Articles showcase how high-speed internet is making a real difference for rural members. These stories add a personal tone to the site while reinforcing the benefits of the co-op’s broadband service.
By sharing relatable stories and practical tips, the news section keeps the website content fresh and the community engaged.
Challenges
As federal regulations around broadband transparency take effect, Cookson Hills Connect knew it was important to present their internet plans in a way that met compliance requirements while remaining accessible to everyday visitors. The FCC’s Broadband Label mandate now requires providers to display standardized information for each internet plan—covering speed, pricing, data caps, and performance expectations. Cookson Hills Connect needed a solution that could meet these requirements without complicating the visitor experience.Internally, they also faced the challenge of ongoing updates. Service offerings aren’t static—plans change, rates adjust, and new regulatory details may emerge. It was important to have a tool that allowed for quick edits without requiring ongoing technical support.
Solutions
To address these needs, Powerful implemented its Rate Plans app with the advanced Broadband Label feature. This tool was built specifically for broadband providers navigating FCC requirements. Each plan is displayed using the official broadband label layout, showing key details like speed, pricing, and terms in a format that’s both compliant and clear to understand.These broadband labels are seamlessly integrated into the website—styled to match the rest of the site while still delivering the standard information required by the FCC. Visitors can scan the labels quickly to compare options side-by-side without needing to dig through fine print or download external files.
From the administrative side, the Rate Plans app provides a visitor-friendly interface for updates. Staff can log in and make changes to plan names, speeds, pricing, or disclosures without any custom coding. Whether it's adjusting existing details or adding new broadband labels altogether, the process is simple and efficient.
Results
With the Broadband Label feature in place, Cookson Hills Connect now offers a streamlined, compliant, and visitor-friendly way to explore service plans. The clear, standardized layout supports informed decision-making and eliminates the guesswork that can often come with comparing internet options. Members can confidently choose the plan that’s right for them, knowing they have all the facts upfront.The broadband labels reflect Cookson Hills Connect's dedication to keeping information open and accessible—something that aligns closely with their mission to empower rural communities through dependable, affordable internet.
For staff, the flexibility of the Rate Plans app means they can adapt as needed. If a plan changes or new information must be added, the update process is quick and intuitive. This ensures that Cookson Hills Connect stays compliant and always ready to meet the evolving needs of their members.
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Team Comments
As a fiber subsidiary, strategic promotion of services and packages is key to help spark subscriptions. The Cookson Hills team intentionally designed their site with a promotional-based blueprint to ensure website visitors were easily able to navigate the various packages and services the fiber company has to offer. The site turned out great and I am excited to see how the team uses the platform to grow their services!
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