Co-ops Vote MS

Overview

Meet Co-ops Vote MS

Co-ops Vote MS strives to enhance voting education and empowerment within rural communities. Rural communities face unique challenges which makes access to voting information crucial. Co-ops Vote MS partnered with Powerful to to create a platform that educates and motivates action. Together, they worked to demystify the voting process and make voting information accessible to all.

Simplifying Voter Registration & Education

Co-ops Vote MS had three main communication goals: Register. Be Informed. Vote. To achieve these, they needed a simple yet effective design that would clearly guide visitors through the voting process. Powerful helped Co-ops Vote MS achieve their communication goals with three call-to-action buttons prominently displayed on the homepage: Register, Be Informed, and Vote. Each button leads to internal landing pages with comprehensive resources.

These landing pages feature large navigation tiles with matching icons, allowing visitors to quickly find the information they need. The tiles also have a hover effect with contrasting colors, helping visitors stay engaged and intuitively understand where they’re clicking. This straightforward design ensures that every visitor can effortlessly access vital voting information.

Engaging Voters with Informative Content

Beyond just registering to vote, Co-ops Vote MS wanted to equip their community with comprehensive knowledge about the state government and the voting process. The goal was to address common questions and misconceptions through an easily accessible format.

The homepage displays four videos addressing common questions about state governance, enhancing voter education right from the homepage. This section includes a button linked to a Voting Video Library with extensive resources, housed in an FAQ-style format with accordions. This design choice keeps the interface clean while accommodating a wealth of information, making it visitor-friendly and interactive. The accordion style allows visitors to expand only the topics they are interested in, keeping them engaged without overwhelming them with information.