Case Study
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GO-Live Date
October 28, 2020
Trusted Web Experts
Charlie Stanley
Web Solutions Architect
Sarah Nelson
Project Manager
Kaytee Horton
Content Strategist
Anna Stopa
User Experience
Martha Stopa
Content Integration
Kateland Miltner
Layout & Design
Mehran Aziz
Web Developer
Nathaniel Robertson
Technical Support
Brian Aloisi
Resource Allocation
Matt Wiggin
Quality Assurance
Goals
Overview
About
Cloverland Electric Cooperative delivers safe, reliable, and affordable energy to its cooperative members in the upper Michigan peninsula. As a locally owned entity, Cloverland Electric Cooperative’s vision seeks to improve the quality of life for its members by proactively managing their unique energy needs. Part of these unique needs include an efficient means of online communication.
To deliver exceptional services, Powerful and Cloverland Electric Cooperative partnered to uplift their mission that encourages growth, fosters innovation, and strengthens the communities they serve. Through a fresh and functional website, Cloverland Electric Cooperative is able to go above and beyond the needs of their member-owners.
Community-Driven
Upon landing on the homepage, website visitors are greeted with a personal message from the President and Chief Executive Officer, Michael Heise. By seeing the friendly, smiling faces of employees who serve the community, the website highlights the Cooperative spirit. As Cloverland Electric Cooperative builds trust with its members through in-person services, their website reinforces greater credibility with reliable online services.
Challenges
The original website layout proved it difficult to find important information. Cloverland Electric Cooperative and Powerful sought to improve the overall site architecture and navigation to enable a positive online experience for members.Solutions
The re-designed website brings Cloverland Electric Cooperative’s story to life. The website features engaging pages that connect with visitors by sharing their mission, vision, and services.Results
Cloverland Electric Cooperative’s new website captures the high-quality services of their organization. The simple, yet engaging design allows members to easily manage their account, access services, browse events, learn about initiatives, and more.Quotes
Client Testimonials
Hands down, Charlie and his team were one of the best vendors I have ever worked with in my career. The Powerful team has the process of redesigning a website down to a science, which makes the process smooth and highly efficient. Their expertise in the electric cooperative industry makes the investment so worthwhile. My team found the ADA compliance and accessibility training especially valuable.
In my research for design firms, Powerful was not the least expensive option, but by far the most experienced for our industry and they completed our redesign on schedule. In one year’s time, we have already experienced excellent return on investment based on how efficient our website is to update on the back-end and how user-friendly our site is for members to navigate. We utilize their support services and they are always very responsive and our requests are generally resolved within an hour or two. Needless to say, I would highly recommend working with Charlie and the Powerful team!
Director of Communications & Member Relations
We went through a website re-design in 2020 to ensure ADA compliancy, (and many other updated design features). I definitely recommend Powerful. The Powerful team is really talented and I enjoy working with them every chance I get!
Communications Specialist
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Quotes
Team Comments
We broke out content with headings, organized sections with accordions, and created visually appealing layouts for top pages. All this made for more engaging content. Additional online forms were created along with converting PDF's into web content that greatly increased accessibility. The client was great to work with and really cared about their site's content!
Content Integration Specialist
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