Case Study
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GO-Live Date
December 30, 2024
Trusted Web Experts
Charlie Stanley
Web Solutions Architect
Caleigh Pickard
Project Manager
Annie Watson
Project Manager
Nikki Vanderkooi
Content Strategy & Quality Assurance
Imelda Sotiri
Design Strategy
Stacey Horton
Layout Design
Tabi Kashif
Content Integration
Boris Zarev
Content Integration
Heather Clark
Content Integration
Lydia Burris
Footer Illustration
Mehran Aziz
Web Developer
Katie Morman
Content Visualization
Michael Confalone
Training & Website Launch
Deanna Frimann
Resource Allocation
Leanna Thesken
Marketing & Case Study
Goals
Region
Floor Plan
Blueprint
Overview
Modern Utility Services
Since 1940, Clallam County Public Utility District (Clallam PUD) has been committed to delivering reliable, efficient, and affordable utility services to its community. Serving over 30,000 electric customers and 4,500 water connections, Clallam PUD continues to focus on providing essential services in a financially and environmentally responsible manner. To align with their vision of being a modern, forward-thinking utility, Clallam PUD partnered with Powerful to redesign their website with these key goals: increasing the use of online tools, improving intuitive navigation, and showcasing a modern brand identity.
Transforming PDFs into Online Forms
One of the primary goals for Clallam PUD was to encourage customers to embrace online tools. A significant step in this transformation was converting traditional PDFs into visitor-friendly online forms. Previously, customers had to download forms, fill them out manually, and often make an in-office visit to complete the process. This created barriers to convenience and accessibility.
Powerful’s solution introduced sleek, accessible online forms that could be completed directly from the website. For instance, the Service Application form now allows customers to start a new service from the comfort of their own homes.
The shift to online forms creates a ripple effect of benefits. Customers no longer need to print or scan documents or visit offices to complete essential tasks. Everything from applying for service to submitting inquiries can now be done in minutes, enhancing accessibility and satisfaction. For administrators, the streamlined system improves internal operations and reduces manual workload. These advancements reflect Clallam PUD’s commitment to innovation while staying true to its core mission of serving the community.
Prioritizing Security with Premium Protection
The transition to online forms naturally raised concerns about protecting customers’ personal information. Some forms, like the Service Application, require sensitive data such as social security numbers or driver’s license information. Recognizing the importance of protecting this information, Clallam PUD opted for Powerful’s Premium Security package.
This advanced security solution includes encryption and secure data storage to safeguard personal identifiable information (PII). Customers can confidently submit forms, knowing their data is protected. For Clallam PUD, it ensures compliance with data protection standards and reinforces their dedication to secure, trustworthy service delivery. Powerful’s security measures also provide protection against potential threats, reducing the risk of data breaches and unauthorized access. This extra layer of protection strengthens customer trust and supports the safe expansion of online services.
Challenges
Clallam PUD aimed to modernize its website to better reflect its forward-thinking approach while staying connected to the community it serves. A key challenge was creating a website design that authentically captured Clallam County's rich natural landscapes and cultural identity. They wanted a visual experience that was engaging and familiar to their customers while reinforcing their mission of providing reliable, efficient, and environmentally responsible services.Solutions
Powerful addressed this challenge by designing a custom illustrated footer that visually narrates the story of Clallam County. The design features iconic landmarks and landscapes that resonate with the community, including rugged coastlines, the lush Hoh Rainforest, the Olympic Mountains, and the historic New Dungeness Lighthouse. Local wildlife, such as elk, and recognizable symbols like the Sequim Granary tower and vibrant lavender fields, are thoughtfully integrated to reflect the area’s rich heritage. Adding a whimsical touch, the design even includes Sasquatch—a nod to local folklore—creating a visual story that feels both familiar and engaging to residents. To ensure a cohesive and modern look, the color scheme of the illustrated footer was carefully chosen to blend seamlessly with the overall website design. This intentional color integration allows the footer to feel like a natural extension of the site, guiding visitors through a consistent and engaging visitor experience.Results
The custom illustrated footer has transformed Clallam PUD’s website into more than just a utility platform. It’s now a reflection of the community it serves. The familiar imagery and local landmarks create an immediate sense of belonging for visitors, fostering trust and pride in their local utility provider. The playful inclusion of Sasquatch adds a memorable and lighthearted element that makes the website feel warm and approachable. This design strengthens the bond between Clallam PUD and its customers by celebrating the unique character of Clallam County while reinforcing the utility’s commitment to serving its community with care and authenticity.Mobile gallery
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Quotes
Team Comments
Working with Clallam PUD was an exciting opportunity to combine modern tools with local character. We wanted the website to feel like an extension of the community, not just a place to pay bills or submit forms. The custom illustrated footer is a perfect example. It tells a visual story of Clallam County that’s both inviting and memorable. It’s rewarding to see how design can make essential services feel more connected and accessible.
Project Manager
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