C&L Electric Cooperative Corporation

Overview

Lighting the Way for C&L Electric Cooperative Corporation

C&L Electric Cooperative Corporation (C&L Electric) has been powering rural Arkansas communities since 1937, staying true to its mission of providing safe, reliable, and affordable electricity. As a member-owned cooperative, C&L Electric focuses on enhancing its members’ quality of life. To keep pace with modern expectations, they partnered with Powerful to refresh their website, aiming to increase the use of online tools, provide easy navigation through intuitive design, and boost engagement among members.

Empowering Future Linemen

C&L Electric’s Lineman Scholarship supports individuals pursuing careers as high-voltage line workers at ASU-Newport Lineman School. They sought to make the application process seamless and accessible, inviting more students to engage with this opportunity.

Powerful integrated a custom online application form for the scholarship. This form allows applicants to upload transcripts, letters of recommendation, and answer short questions, all in one seamless submission process. With a clear layout and mobile-friendly design, the form ensures that students can complete their applications with ease.

The streamlined online application process opens the door for more students to apply, empowering a broader range of future linemen. On the administrative side, C&L Electric staff can effortlessly review and manage submissions, saving time and ensuring the scholarship program runs smoothly. This enhancement aligns with C&L Electric’s goal of increasing engagement by removing barriers to participation.

Driving Online Engagement Through Intuitive Design

Paying bills is one of the top tasks for cooperative members, yet driving adoption of online payment tools can be challenging without clear, engaging prompts. C&L Electric wanted to make its payment options more visible and accessible to encourage members to embrace digital tools.

Utilizing Powerful’s Promotional Springwater Blueprint, the redesigned homepage prominently features an eye-catching section titled “Making a Payment Has Never Been Easier.” The section includes two compelling images, a brief explanation of the payment options, and an action button that directs members to a detailed Payment Options page. This promotional section immediately draws attention to C&L Electric’s payment tools, creating a direct pathway for members to transition to digital methods.

Once members express interest in payment tools, C&L Electric aimed to provide a clear and intuitive breakdown of available options to ensure accessibility and ease of use. To achieve this, Powerful designed a visualized Payment Options page with an engaging layout. The page breaks down payment methods into clearly defined sections, incorporating icons and visuals that make each option stand out. Visitors can quickly identify methods like online bill pay, automatic payments, or pay-by-text services, ensuring a seamless experience.

The visualized design makes it easier for members to explore and adopt digital payment methods, supporting C&L Electric’s goal of increasing the use of online tools.