Case Study
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GO-Live Date
May 3, 2024
Trusted Web Experts
Charlie Stanley
Web Solutions Architect
Daniel Bischoff
Website Solution Engineer
Caleigh Pickard
Project Manager
Nikki Vanderkooi
Content strategy & Integration
Imelda Sotiri
Design & Layout
Mehran Aziz
Web Developer
Katie Morman
Content Visualization
Callum Creed
Quality Assurance
Michael Confalone
Training & Website Launch
Leanna Thesken
Marketing & Case Study
Deanna Frimann
Resource Allocation
Goals
Overview
Meet Central Florida Electric Cooperative
Central Florida Electric Cooperative (CFEC) has a long history of providing reliable and affordable utilities in rural areas. To meet the evolving needs of their members, CFEC partnered with Powerful to modernize their website. The primary objectives of this collaboration were to increase the use of online tools and ensure their content remained fresh and relevant.
Streamlining Online Engagement
A major initiative to increase the use of online tools was the introduction of a new department header at the top of CFEC’s website. This feature allows visitors to effortlessly toggle between Central Florida Electric Cooperative and Fiber by Central Florida. With the help of the department header, CFEC simplifies navigation and facilitates seamless engagement with both electric and fiber services. The consistent layout across both services– marked by distinct green and purple color schemes for respective electric and fiber services– further enhances the overall online experience. The cohesive layouts with contrasting color schemes ensure that visitors can easily navigate different offerings without confusion.
Keeping Content Fresh & Accessible
Acknowledging that there are often inquiries about fiber services in rural areas, Powerful redesigned CFEC’s FAQs section cater to these questions. Designed with an accordion format, this innovative feature allows visitors to click and expand individual questions, streamlining the search for information. Additionally, the ease of updating these FAQs on the backend ensures that the content remains timely and responsive to the community’s evolving needs.
Challenges
Understanding that strong local connections are crucial for a cooperative's success, CFEC sought to enhance their community engagement through their website. The challenge was to make CFEC's community content both appealing and easily accessible to all members.Solutions
In response, Powerful implemented a dedicated community section in the website's global navigation, ensuring this content is always just one click away. They also introduced a "Community Spotlight" section on the homepage, which showcases important initiatives like Youth Tour, scholarships, and Operation Round Up. Each program includes eye-catching photos and direct call-to-action buttons, crafted to capture attention and encourage involvement from members.Results
The new community-focused features on the website play a significant role in how members engage with CFEC online. By placing community initiatives prominently on the homepage and providing easy navigation to detailed information, the website drives higher engagement. This approach simplifies access to information while personalizing members' online experience.Mobile gallery
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Quotes
Team Comments
I love the clean layout of Central Florida Electric Cooperative's and Fiber by Central Florida's new website. The promotional based blueprint emphasizes their key services and offerings, making information easily accessible to their audience. My favorite part of the design is the illustrated footer. It adds a dynamic yet professional touch, contributing to their distinctive cooperative spirit!
Project Manager
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