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Arizona G&T Cooperatives (AzGT) is a member-owned, not-for-profit electric generation and transmission cooperative. With a mission to provide reliable, affordable power across the Southwest, AzGT partnered with Powerful to leverage their mission through an impactful website design. By partnering with Powerful, AzGT’s website redesign goes beyond a simple visual makeover. The redesign project adopted cutting-edge technologies, improved visitor experiences, and streamlined services.
Energized By Innovation
AzGT embraced new technologies to lay the foundation for sustainable success. They are committed to improving ways to deliver reliable and affordable energy. Energized by innovation, AzGT’s forward-thinking mindset influenced and shaped the redesign process. To stay updated with the latest technological advancements in web design, AzGT incorporated intentional design and interactive elements to enhance the visitor experience by aligning with modern design trends.
Some intentional design elements include micro animations and visualized pages. As visitors scroll through the homepage, they are greeted with micro animations of various statistics. These animations amplify AzGT’s progressive and forward-thinking mindset. The implementation of visualized pages bring AzGT’s mission to life. For example, AzGT’s Economic Development page emphasizes their positive impact within their communities. Through visual elements, this page tells the compelling story of AzGT’s role as a driving force behind local economic growth.
A website that was once website-visitor friendly may no longer meet the ever-changing needs of the target audience. To combat this challenge, Powerful and AzGT identified these changes to design a website experience that aligns with current expectations. Powerful utilized research and analytics to identify specific pain points and motivations of AzGt members. To create a member-centric design, Powerful implemented responsive design techniques, clear navigation, and personalized content that provides a seamless and enjoyable experience.
ChallengesWeb design trends evolve rapidly. What was considered modern a few years ago may now appear outdated. Audience expectations also change over time as members become more accustomed to new technologies. While evaluating AzGT's previous website, Powerful was challenged to adapt their design to align with current trends while preserving elements that still hold value for AzGT's brand.
SolutionsTo leverage technological advancements, Powerful integrated them seamlessly into the redesigned site. Powerful identified audience expectations and preferences, and made adjustments with members in mind. To increase engagement, Powerful created a strategy for generating new and engaging content in alignment with the current goals and messaging of AzGT.
ResultsThis innovative website redesign positions AzGT as a forward-thinking and member-centric Cooperative in the eyes of its audience. By prioritizing the needs and expectations of members, AzGT offers a positive online web experience.
Working on the redesign for AzGT was a seamless and delightful process! The team had clear goals to showcase their communication and energy plans for the service territory and members in an intuitive and simplified website. With newly updated design materials guiding the branding direction, we came up with a modern, professional, and clean layout that achieves the forward-thinking refresh the client was looking for all aligned with a streamlined visitor experience!
It's been an incredible journey to reimagine and redesign the Arizona G&T Cooperatives' website, a partner we've had the pleasure of collaborating with for over nine years. The new site's focus on visualizing content and unique design truly underscores their progressive, approachable nature. We're thrilled with the result, and we believe it sets a new benchmark for utility websites.