Alfalfa Electric Cooperative

Overview

Energizing Engagement

For more than eight decades, Alfalfa Electric Cooperative (AEC) has powered homes, farms, and businesses across northwest Oklahoma and southern Kansas. Founded on cooperative values and fueled by a spirit of community, AEC continues to serve its members with reliability, transparency, and care. As communication increasingly happens online, AEC saw an opportunity to create a website that reflects the same trust and accessibility members experience in person.

With a focus on connection, the new site was designed to increase engagement, strengthen transparency, and make navigation effortless for every visitor. The result is a modern platform that feels familiar and honors AEC’s heritage while supporting the evolving needs of its members.

Showcasing the Cooperative Spirit

AEC’s mission extends well beyond delivering electricity– it’s about empowering the people who make up its community. From youth programs and scholarships to member benefits, AEC invests in opportunities that support growth and connection. The redesigned website needed to make these opportunities easy to find and inviting to explore.

Powerful implemented the Springwater blueprint, a promotional design that emphasizes programs and services through dynamic visuals and clear organization. The homepage features local photography, concise copy, and direct calls to action that guide visitors to key information. At launch, AEC highlighted youth program opportunities alongside core member services like billing options and capital credits– showcasing both the cooperative’s care for its community and its dedication to service.

The promotional blueprint creates a homepage that feels engaging and purposeful. Each section draws attention without clutter, encouraging exploration and deeper interaction. Whether members are checking billing options or learning how their cooperative supports local students, the experience feels natural and community-driven– just like AEC itself.

Democracy in Action

AEC’s strength lies in its cooperative structure– run by members, for members. Its Board of Trustees represents local voices, ensuring decisions are made by the very people who understand the community’s needs. The redesign provided an opportunity to make that governance model more visible and accessible online, supporting the second Cooperative Principle: Democratic Member Control.

Powerful helped translate this cooperative principle into a tangible digital experience through the Staff Directory app. AEC now showcases professional photos, titles, and contact information for both staff and board members. Visitors can easily identify the individuals who keep their cooperative running and reach them through click-to-dial phone numbers and direct email links. This functionality turns transparency into everyday practice, allowing members to see exactly who represents them and how to get in touch.

The result is a website that feels personal, open, and grounded in the cooperative way. Members can put faces to familiar names and engage directly with their trustees. This level of accessibility reinforces member trust and participation, making governance a shared, community-driven experience rather than a distant process.