AECI Utility Solutions

Overview

Meet AECI Utility Solutions

AECI Utility Solutions, a trusted name in the electrical supply industry for over 70 years, recently partnered with Powerful to redesign their website. AECI, known for delivering top-tier utility sales and services across five states, aimed to showcase their commitment to modern, forward-thinking operations and an intuitive online experience. They sought a web design that would distinctly represent their two key branches—Utility Sales and Utility Services—while ensuring visitors could easily navigate and find the information they needed.

Achieving Intuitive Design

To achieve AECI’s goal of an intuitive and easy-to-navigate website, Powerful focused on clarity and simplicity. The redesigned homepage effectively distinguishes between AECI’s two core divisions: Utility Sales and Utility Services. As visitors scroll down the page, they encounter a neatly organized, two-column layout that clearly separates these branches. On one side, the Utility Sales section features buttons linking to About Us, Products, High Voltage Test Lab, and Contact Your Rep. On the other side, the Utility Services section provides links to Construction, Right of Way, and Bid Request. Each section is complemented by brief, informative descriptions.

This thoughtful organization helps visitors quickly understand the scope of AECI’s offerings without feeling overwhelmed by information. By placing these essential links prominently on the homepage, the site allows visitors to intuitively find their desired service or department, reducing the number of clicks needed to access important content. This streamlined design approach provides accessible, efficient services to its members and customers.

Highlighting AECI’s Modern & Forward-Thinking Approach

AECI’s commitment to being a modern and forward-thinking organization is exemplified by the interactive elements incorporated into their new website. A standout feature is the “We’ve Got Your Back” section on the homepage, which allows visitors to easily find their state’s representatives. By clicking on a specific state, an image of the highlighted state appears alongside a list of specific representatives for that area, complete with photos, roles, branches, phone numbers, and email addresses. This feature is particularly useful for AECI’s customers who need direct access to their local representatives without the hassle of searching through lengthy contact lists.

This dynamic functionality demonstrates AECI’s commitment to a modern visitor experience by combining informative content with interactive elements. The visual appeal and practicality of the interactive state map provide an up-to-date, engaging experience that positions AECI as a forward-thinking leader. By making it effortless for visitors to find the right contact, AECI is not just saying they “have your back” — they’re proving it.