Prepare Your Utility Website for Spring Moving Season

Did you know that about 1 in 10 Americans move each year?

That adds up to more than 25 million moves annually, with nearly 40 percent taking place between March and September during the busiest moving months.

For utilities, those moves bring a wave of service activity. Some residents are new to the community. Others are moving across town and need to transfer service to a new address.

In many cases, the first place they turn for answers is your utility website.

Make the First Step Easy to Find

When someone visits a utility website during a move, they are not browsing. They are trying to complete a task quickly.

Clear calls to action can make that first step much easier.

Florida Keys Electric Cooperative provides a good example. On its homepage, a visible Start, Stop, Transfer Service option gives new residents an immediate path to the information they need. Instead of searching through menus or multiple pages, visitors can quickly find the right place to begin.

For someone juggling address changes and moving boxes, that kind of clarity saves time. A simple, visible starting point helps residents get what they need without frustration.

Help Residents Understand the Process

Once residents find the right page, the next step is understanding what comes next.

Lane Electric Cooperative guides members through the process with a dedicated Start, Stop, Transfer Service page that explains the steps involved before someone submits a request. The page outlines what information will be needed and what residents should expect during the process.

Presented as a visualized page, the information is organized into clear sections with helpful headings and supporting details. Instead of reading through a block of text, the content is easier to scan, making it simple for residents to find exactly what they need.

This type of guidance is especially helpful for people who may be new to cooperative utilities or unfamiliar with how electric service is set up in a new area.

Clear explanations reduce uncertainty and help residents feel confident that they are completing the right steps.

Simplify Service Requests

Once residnents understand the process, the next step is submitting the service request.

Carteret-Craven Electric Cooperative provides a clear path forward with an online Start, Stop, Transfer Service form that allows members to submit their request directly through the website.

For many people in the middle of a move, flexibility makes a big difference. Being able to start or transfer service online allows them to complete the task when it fits their schedule.

Online forms also help utilities gather the information they need in a consistent way, making it easier to process requests and respond efficiently.

Support Members Through Their Next Move

With more than 25 million moves happening each year, and nearly 40 percent taking place in the months ahead, one thing is clear…

Your utility will be part of someone’s move.

What does that experience look like?

During moving season, these moments happen every day. They are small interactions, but they shape how members experience your utility.

• A homepage call to action.
• A page that explains the process.
• A form that works when they need it to.

Each one plays a role in helping members move forward with confidence.

At Powerful, we work with utilities to prepare for these moments before they happen. We help create clear, accessible website experiences so members can take the next step with ease, whether they are new to the community or moving across town.

When someone asks how to start, stop or transfer service, the answer should be easy to find.