Promotional vs. Task-Oriented: Choosing the Right Web Design Blueprint For You
Here at Powerful, we like to say building a website is like building a house. You can either choose a floor plan from a set of options that the builder is very used to constructing, saving time and money, or you can go the custom route carefully selecting each and every aspect. While the custom route is available, we realize it doesn’t always meet your needs, vision, budget, or timeline. Enter: the essentials blueprint option.
These blueprints are tried and true, thoroughly tested and vetted, and ready to serve you and your website visitors a humanized experience. When looking through the Web Design Layout & Blueprint Gallery or the extensive Web Design Case Study library, sites may pop out based on the branding, functionality, or thoughtful design. However, each website is strategically crafted to meet the organization’s needs and goals.
When it comes to selecting a blueprint, consider your organization’s current and future communications goals and initiatives to help you choose between the 2 most popular categories: Promotional-based and task-oriented website designs.
Promotional Pros
Just as the name suggests, the main design component of the promotional-based blueprint is the intentionally placed promotional areas. The promotional areas allow you to showcase various programs, services and packages in a visual way, all while keeping accessibility for your website visitors top of mind.
The Promotional Blueprint Is Great For:
- Utilities that have programs, initiatives, and packages to spotlight for website visitors.
- Broadband utilities with service packages that need dedicated website homepage space.
- Organizations that currently rely on rotating banner spaces to showcase seasonal programs and opportunities.
Blueprint Options
Homepage Task-Oriented Traits
A homepage needs to be designed to put top tasks front and center for quick access. Utilizing call to action buttons strategically placed above the fold, or without the need to scroll, places the tasks website visitors are coming to the site to accomplish front and center.
The Task-Oriented Blueprint Is Great For:
- Utilities with website visitors coming to the site to complete a task like paying a bill, reporting an outage, or accessing a form
- Increasing self-service options that are clear and easy to access, streamline the website visitor experience by guiding through action and reducing calls and emails into the office.
- Organizations that may not have specific programs or initiatives that need to have dedicated, year-round space on the homepage.
Blueprint Options
Finding the Right Website Match for Your Utility
While you may like the look of the Deschutes website blueprint from the task-oriented collection, your goals may be better aligned with a promotional-based option. That is where Powerful steps in to assist! Your Powerful team of trusted web experts will help you select the right blueprint that will work for your utility and help meet your goals.
