Blueprints Unveiled: 4 New Promotional-Based Designs, Infinite Possibilities!

November 3, 2025

We are thrilled to introduce a fresh batch of website blueprints! Each of the 4 new designs not only upholds Powerful’s strong mobile-first approach with an emphasis on our STAR standard of accessibility, but are meticulously crafted to bring a unique, beautiful, and humanized experience to your online office.

Utilities of all kinds are trending toward a promotional-based blueprint compared to a traditional task-oriented blueprint. Here’s why: With a promotional-based design, strategically positioned key messages on programs, initiatives, and offerings are front and center, easy for website visitors to digest. As this trend increases, we developed new blueprints to provide a variety of options for utilities to consider when going the promotional-based route. While the Laurelhurst and Springwater blueprints are viable options, these 4 new blueprints add to the promotional-based collection.

Falling under the promotional-based umbrella, each of these 4 new blueprints serves the same purpose, but ultimately it comes down to your design preference and overall look and feel to match your utility’s branding and communications goals.

Bridgeport

Great for all kinds of utilities that need to use a promotional section to direct website visitors to multiple internal pages of information.

Key Design Elements

The Bridgeport design invokes feelings of modern, organized, bold and functional.
Strategically placed homepage sections create a place for each of your promotional items, pairing nicely with call-to-action buttons directing website visitors to resources and information.
The modular design is scalable to maximize space and hold your website visitors’ attention.
For visualized pages, content is sectioned in boxes like the homepage, carrying the theme throughout and efficiently categorizing information to optimize the layout.

Central Virginia Electric Cooperative selected the Bridgeport blueprint, maximizing the actionable tasks within promotional areas.

Halsey

Great for broadband, fiber, water and electric utilities with clean, sharp branding elements.

Key Design Elements

The Halsey conveys a sleek, professional, minimalistic and forward-thinking design.
Using straight lines and sharp edges and intentional white space, this blueprint compliments branding with crisp, clean design elements.
Large imagery spaces draw attention to the promotional sections and the bold call-to-action buttons put top tasks front and center for website visitors.
For visualized pages, the sharp, clean edges carry throughout creating a clean, cohesive look.

Kiamichi Electric Cooperative fell in love with the bold, forward-thinking design of the Halsey blueprint to match the clean, sharp edges of their branding.

Sunnybrook

Great for utilities with fluid branding elements, especially water and broadband utilities.

Key Design Elements

The Sunnybrook design gives off a playful, seamless and unique feeling.
With circular and swooping design features and rounded corners, the smooth stylistic elements truly stand out.
Strategic layering of color lines brings additional structure to promotional sections, internal banners and visualized pages.
Intentional use of color throughout the design brings branding to life in a modern and approachable way.

West Travis County PUA homepage — The flowing movement in the Sunnybrook design matched perfected with West Travis County Public Utility Agency’s new branding.

Alder

Great for utilities with a goal of looking modern and forward-thinking.

Key Design Elements

The Alder expresses a modern, welcoming, and clean design.
Bringing together the best of both worlds having both straight lined elements and rounded components, this design works well with a variety of branding.
The large top promotional space balances copy and imagery creating eye-catching real estate for your most important messages, while pairing nicely with the call-to-action buttons spotlighting top tasks.
This blueprint is unique and customizable to your branding, all while being simple for website visitors to navigate and digest information.

The welcoming and friendly design of the Alder matched perfectly with Vera Water and Power.

These new blueprint options give you more to consider when selecting the promotional-based route for your new website. Whether you’re aiming for warm and welcoming, bold and modern, or clean and simple, these new blueprints give you the flexibility to tell your story your way.

Now is the perfect time to rethink your website in a humanized way. It’s not just a place to pay a bill or find outage information, but a platform that builds trust, drives engagement and reflects your brand.