How to Spring Clean Your Website

Cleaning sponge and Union Rural Electric's homepage on a tablet device.

Spring is in the air! As the flowers begin to bloom and the weather warms up; we all know what that means… Spring cleaning! Just like our homes, our websites can gather clutter and dust over time. From outdated content to broken links, a website that is not regularly maintained can create a negative online presence and website visitor experience. So while you’re cleaning out your closet and dusting off your bookshelves, remember to freshen up your web presence.

Don’t let your website gather dust bunnies this spring. Grab your digital broom and dustpan, and let’s get cleaning!

A Tidy Website is a Happy Website

This Spring, conduct a thorough review of your website’s content to ensure everything is up-to-date and relevant. Start by conducting a comprehensive audit of your website’s pages to identify any irrelevant information. This may include rate plans, forms, service descriptions, office hours, and other information that may have changed since the content was created.

After identifying any outdated information, make sure to update it. If applicable, add new information that provides value to your visitors, such as FAQs, energy-saving resources, and more. Consistently updating your website’s content ensures that your website visitors have access to the latest and most accurate information. As a result of regularly updated content, your website’s search engine optimization (SEO) performance improves, thus attracting more website visitors.

Keep rate information up to date with Powerful’s Rate Plan App.

Clear the Clutter

A cluttered website is like a messy room – it’s hard to find what you’re looking for. To declutter your website, ensure that all links are functional and lead to the appropriate location. It is important to check for broken links because they can negatively impact a website visitor’s experience. When a visitor clicks on a broken link, and is directed to a dead-end error page, this causes frustrations since they cannot find the information they are looking for. To avoid this situation, regularly check links to improve your website visitor’s experience and overall credibility.

In addition to checking for broken links, it is critical to assess your website’s navigation. A cluttered website makes it challenging for website visitors to find the information they need. To streamline your website navigation, review your menu structure. Your menu should have a clear pathway to related topics, with easy and logical ways to access information.

A clean and clear website is key to success online. Don’t let clutter get in the way of your goals.

A Breath of Fresh Air

Along with the bright bounty of spring colors, freshen up the look of your website’s design. Incorporating engaging visual elements into web design can help to improve website visitors’ experience and draw them in. An effective approach includes the use of high-quality photography that showcases the vibrant personality and character of your organization. These images can create an emotional connection with the visitor and make the website more memorable.

Another important aspect is to ensure that the website’s color scheme is consistent and visually appealing. A cohesive color palette can help to create a sense of unity and professionalism across the website. By incorporating these visually appealing elements into web design, it is possible to create a website that not only looks great but also provides a seamless and engaging visitor experience.

South Central Arkansas Electric Cooperative’s website design rings true to their character.

Put Some Spring in Your Site’s Step

Ready to roll up your sleeves and get your website sparkling clean? Powerful’s team of trusted web experts are here to help!