Turn Your Website Into a Pot of Gold

March 8, 2023

South Central Arkansas Electric Cooperative's homepage displayed on a laptop.

When it comes to the online presence of your utility organization, you may just cross your fingers and hope for the luck of the Irish… But did you know that the odds of finding a 4-leaf clover are 1 in 10,000? While a leprechaun or luck may not magically improve your website, the Powerful web team certainly can.

The Rainbow Connection

We have all tried to look for gold at the ever-elusive end of the rainbow. Because of its fleeting nature, it sometimes seems like we may be chasing them forever.

Do you feel the same way about your utility’s website? Does it feel difficult to keep up with the ever-changing trends in technology? In trying to achieve your best online communication platform, does it seem like you can never reach the end of the rainbow?

While it may feel like the rainbow is never-ending, there is no need for the luck of the Irish! Some may call them leprechauns. Others may call them web experts. Either way, the Powerful web team can help your utility turn your website into a pot of gold.

Kankakee Valley REMC’s mobile-first design adapts to all types of technology.

A Lucky Charm

Picture the pot of gold you are working toward. It may be shiny, eye-catching, or mesmerizing. Whatever gleaming image it may be, strive to get your website to be just as captivating.

As you work toward your pot of gold, you must consider your website’s overall design. Your website has less than a few seconds to capture the attention of a website visitor. With consistent design, colors, and fonts in alignment with your organization’s branding, your website can positively reflect your exceptional services.

A little bit of charm can go a long way. Cohesive web design has the power to create lasting impressions on your website visitors.

South Central Arkansas Electric Cooperative, Inc. utilizes a department header while staying true to their brand across 2 different websites.

Strategy or Luck?

Forget about luck. All you need is strategy. When most utility organizations undergo a website redesign, they often approach the project with a primary focus on the aesthetics. While this is an important factor, there is more than what meets the eye. Behind the scenes, search engine optimization (SEO) plays a key role in a website’s success.

Powerful’s team of trusted web experts carefully optimize websites to rank high in search engines. Search engines favor websites that provide an exceptional online experience. In order to reach your website’s fullest potential, its content must be functional and easy to find. Strategic web design has the capability to achieve functionality through mobile-first design, accessibility features, clear navigation, and more.

By following best practices during the website’s design and architectural phases, your website will give your audience the confidence to find the specific information they’re looking for. As a result of a positive online experience, you will gain the trust of your website visitors.

With the help of Powerful, your organization will not need the luck of a 4-leaf clover. With the right strategy, your website will see a significant change in web traffic and engagement.

Ravalli Electric Cooperative displays a clear navigation, helping website visitors execute tasks.

Find Your Pot of Gold

You don’t need to journey to the end of a rainbow to achieve a successful website. Powerful’s team of trusted web experts can help your organization strike gold.