You may be asking yourself, “Should I update the website for my utility?” There is no part of your business that should be forgotten or left alone. To maintain a positive business performance, you must be invested in your website to remain relevant.
Your customers will see the need for a redesign too, when they leave your site because it looks outdated and unprofessional or because they can’t find the information they need.
How can you tell when it’s time to update your website? Here are 5 signs that it’s time for a redesign:
1. Customers Have a Poor User Experience on Your Website
If your website feels hard to use, difficult to navigate, or visually unappealing, it is time to make some changes. In the modern age of technology, your website should be considered as your store front. Your website is often the first thing about your business that people see.
When evaluating user experience, ask yourself these questions:
- If someone came to your website looking for something specific, how many pages would they have to navigate to find it?
- Is your menu easy to navigate?
A disengaged audience usually has a hard time finding what they came to the website for,
or it takes too many clicks to get to the information they need. When considering user experience, your website needs to offer your customers a quick, easy, and seamless journey throughout your website.
2. Your Utility Website Doesn’t Look Good on Every Screen
Almost 60% of websites are accessed by mobile devices.
To assess how well your website responds to different devices and browsers, look for:
- Does your content reorganize when viewed vertically or horizontally?
- Do you need to pinch and zoom to read content?
- Does your site look different on Safari than it does on Google Chrome?
As the number of mobile site visitors only continue to rise, ensure that your utility’s website is easy to access, regardless of screen size.
3. Your Website Takes Too Long to Load
53% of mobile visitors leave a page that takes longer than 3 seconds to load.
There are many hidden factors that may cause a slow website speed. Slow page speeds not only impact the user experience, but they also impact your search engine ranking. Search engine rankings favor websites with high page speed, positive user experience, and responsiveness. The slower your website loads, the less likely people are able to find it online. A new redesign can help increase speed time to keep the attention of your website visitor.
4. Your Website is Outdated
When was your website last updated? If you can’t seem to remember exactly when, it’s been too long. More than likely, there will be some broken links, faulty pages, and out of date plugins and themes. Keeping up with current tech trends keeps your website fresh and relevant.
5. Your Website Does Not Align with Your Objectives
Does your website do your business justice?
In a digitally driven world, the online presence of your utility organization is a critical aspect of your business. Your online services should match your high-quality in-person services. It is of utmost importance for your website to support your business goals and accurately represent your business.
It it time for an update?
It is never too late to get up to date. At Powerful, we build, maintain, and accelerate websites into their fullest potential—to drive real and meaningful traffic to your business. Contact our team of trusted web experts to learn how your website can improve to bring better results.