Site Launch Spotlight: People’s Electric Cooperative

People’s Electric Cooperative (PEC) is a rural electric generation, transmission, and distribution cooperative in Ada, Oklahoma that provides electric service to approximately 16,000 members in 11 south-central Oklahoma counties. Services range from prepaid metering options to surge suppression, and rebate programs to convenient bill payment options.

Adding to the range of services offered to its members, PEC partnered with Powerful Web Design to transform its website into an easy-to-use, stunning, and accessible digital platform.

“Since their very first introduction and presentation, I have felt as though they understand our wants and needs, our territory, communities, and our member demographics better than we understand them ourselves.” notes Jennifer Boeck, VP of Corporate Communications and Community Relations.

Improving User Experience and Increasing Engagement

The new PEC website uses our most popular task-oriented blueprint, Sellwood, which puts the tasks members wish to complete front and center on the home page. These include:

  • SmartHub integration, allowing members to make online bill payments or manage their accounts easily and quickly
  • Home page buttons that direct members to the most common PEC website tasks, such as managing electric service, viewing outages, and applying for jobs
  • Landing tiles on each global navigation parent page that also direct members to the most-requested tasks and information
People’s Electric Cooperative in Ada, Oklahoma is utilizing our Sellwood blueprint to enable landing tiles on each link from their global navigation menu to create a more accessible and intuitive experience for their members.

Focusing on a Clean Design with Accessible Content

Drone footage of the PEC office and surrounding area were implemented into the home page hero banner, while a custom footer illustration captures the patriotism, civic pride, and warmth of not only the community but also the electric cooperative.

Additionally, PEC repurposed 70 PDF files into web content to help comply with our STAR Standard, ensuring content is searchable, translatable, accessible, and responsive.

Congratulations to People’s Electric Cooperative on its website launch!