Electric power is a resource we depend on to energize our day to day lives. It is a complex resource drawn from four major categories: natural gas, coal, nuclear, and renewables (wind, hydro, solar, biomass, and geothermal). The operations of electric utility organizations like yours have put this power at everyone’s disposal to help them do the work needed to build their lives. I dare say most people have not considered, nor thought about the work it takes to get power to their home’s electric outlet. There is a strong relationship between a community utility organization and the people it serves, but many are not aware of it because the power “just happens…this thing just works when I plug it in”.
Why Public Power and Community Owned Utilities Matter
When electric power is reliable it is easily taken for granted until limited or no power resource is available. We all know that sinking feeling when the lights flicker and then everything powered by electricity goes dead. It is a noticeable and frustrating issue when productivity is impacted, but we usually don’t panic because the heroes at our community owned electric utilities invariably have everything up and running as quickly as possible. We, in America, are thankful for the operations of our electric cooperatives, public utility districts and the local municipal utility organizations that serve us. You provide power so our devices aren’t useless objects or our buildings aren’t dark, cold shells.
You not only give us reliable service, but also reach into rural communities that are not easily accessible. Your power lines help unite people and keep them connected to everyday basic needs and connects people across communities and around the world. It is a resource so much of us depend on to energize our day to day lives.
Strengthen Relationships With Your Utility Customers or Members
It’s important to build trust and strengthen relationships with your customers. One way to do this is to provide clear information about who you are and the valuable service you provide to your community. This is where the information provided on a your website plays a key role to communicate the commitment you have to the people you serve.
We want to help people recognize how their day to day is influenced by your services. By providing a visual element such as one of our custom illustrated footers on your website, we can help relay that message.
Take a moment to think about the community you serve.
- What about the landscape or culture is unique?
- Are there any iconic features or outdoor activities that the people enjoy doing?
Combing this information into an illustrated footer is a simple yet impactful way to show your pride and appreciation of the community’s heritage and culture. It shows how you subtly provide power to fuel the lifestyles of your customers or members in the community they call home.
The Starting Process
If you are ready to start the process of having your own customized illustrated footer, please don’t hesitate to reach out to us. We are excited to work with you!
Want to learn more about what you can expect and how to prepare for your own electric cooperative or community owned utility organization’s illustrated footer? Then check out this blog post:
Still in research mode? Check out this blog post on why to consider an illustrated footer for your utility website: